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The Impact Of Globalization On Operations Management Change

778 Words4 Pages

With reference to an organization of your choice, discuss the impact of globalization on operations management change.

Unilever is a British-Dutch multinational consumer goods company co-headquartered in Netherlands and UK. Its products include food, beverages, cleaning agents and personal care products. Additionally, It owns over 400 brands worldwide, but focuses on 13 brands with sales of over 1 billion. Moreover, globalization is the process in which people, ideas and goods spread throughout the world, spurring more interaction and integration between cultures, governments and economies. Even local businesses and consumers are influenced by global forces. Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. While change is the process of becoming different. Businesses such as Unilever is a fine example of globalization on operations management change, as the effects are considered to be significant for internal, external stakeholders, and the natural environment. Moreover, they follow a global strategy called “think-global and act-global”, which essentially helps them gain a competitive edge in all country markets where their brands have presence.

Hindustan Unilever (HUL) has acquired 2 ayurvedic personal care brands from the Mosons Group for 330 crore, in India. Unilever re-entered the hair oil segment for the first time since

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