Pop culture can be defined as anything that appeals to the masses. It can be seen as distracting and superficial, detracting from the many important social issues. Jenks
According to Delaney (2007), Pop Culture “is generally recognized as the vernacular or people’s culture that predominates in a society at a point in time.” West (2013) put it simpler by saying that, “Popular culture is everywhere.” Whatever most of the people are interested in now is pop culture. There are so many things that people are into at the moment and it is easier for
Globalization is one of the most talked about subject and concept in recent times. It has become an inescapable reality of today’s society. Over the past few years it has grown significantly while showing that no country is immune to it. It has further affected nations in three major aspects; socially, economically and politically. The term refers to a global process by which different societies, cultures and regional economies integrate through a worldwide network of political ideas through transformation, communication and trade.
Herskovits, "Culture is Man made part of environment." lapier says, "Culture is the embodiment in customs,traditions of a social group over the generation." Characteristics of Culture 1. Culture is Learned Behaivour: Culture is not inborn but every individual learns it as he grow young in Society.culture is learned by each member of society during socialization i.e. the prosess throughwhich the individual learns to become human.
 Public culture is around us in our everyday’s lives .The cultural values of a community give it an identity of its own. The traditional concept of shared culture emphasizes the ethnic traditions, beliefs, type of music, language, language-norms-values-religion , arts, literature, politics, norms type of foods, clothes we wear, social collectives, roles, celebrations, heroes, attitudes, artifacts,… etc. Other social activities that may be transmitted by the elders and parents in the family and the tribe. However, the modern life has changed too many things in the sharing of the universal culture. A community gains a character and personality of its own because of the culture of its people.
POP CULTURE: A threat or a useful tool in tomorrow’s education? Pop Culture is more than just entertainment, it is also a tool for learning. Pop culture is power. If you want to influence people’s minds, the best way to do that is to engage them to the different forms of media. We are living in this generation called “The Age of Technology”, and it is not surprising that people nowadays spent much of their time using media for their everyday needs as well as to entertain themselves.
Understanding Globalization Globalization is the phenomenon that has impacted throughout the world in different countries, linking and integrating the various economies, growing to major brands in different countries. It is important to point out that at the end of the Second World War, the world was undergoing
Culture is what stands as a comprehensive concept it includes both an individual’s preferences and the way people make decisions. We say culture is acquired since an individual is born into a culture, these cultural influences operate by having set boundaries for an individual behaviour and also influences the functioning of the families at large; these boundaries mentioned above are called norms and these norms are derived from cultural values or formerly beliefs rather principles that reinstate what is not desirable; non adherence to these norms is considered social disapproval in highly sensitive culture individuals could even be banished from their groups, these cultural values create norms and sanctions which in turn also influence consumption pattern. Cultural values are beliefs that a general state of existence is personally and socially worth striving for. (Consumer Behaviour, Milton J Rokeach, 6th Edn., Thomson Learning, 2001, pp. 450.)
Abstract: Globalization is the increasing tendency towards integration of countries into the world economy as well as contacts among enterprises, institutions and peoples across national boundaries. In this paper, as per the requirements of the course outlines of GLOBAL TRENDS course; I have chosen topic no one GLOBALISATION and comes out with an idea of writing about SME Globalization and how SME in Tanzania can effectively use this concept
As per World Culture Theory of Globalization (Robertson, 1992), though there exists an impact of globalization on societal and other socio-cultural processes, but still it operates independent of these constituents. It is important to note that, breaking old social orders and enabling new solidarities, there exists global movement of religious ideas, money, tourism, food and technology. As per (Robertson, 1992), there is no single driving force to globalization, but contrary to this there exists a popular notion that there is a pecuniary interconnection to the globalization process. At different times throughout the history of mankind there have been integrated dominant casual forces in the process of globalization, such as, religion, culture and technology. One has to understand that the basis of World Culture Theory of Globalization forms from the fact that “globalization is not a monolithic concept but has a multidimensional aspect attached to it”.