The Impact Of Homogenization On Culture

1185 Words5 Pages
According to the definition given by globalisation101 ‘Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.’ Today we are accustomed to opportunities as well as homogenization all because of this phase of human evolution. This is essentially what many thinkers of globalization as a phase debate over. In this research paper I would like to site the impact of globalization specifically on culture, which covers various aspects like family structure and marriage norms, consumer behavior, gender roles so to name a few. A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next (Griswold, 2012: long, 1997). What we see today is that the culture which was so close to people of different areas pre-globalization, due to various processes such as trends of the celebs,peer pressure,marketing etc., is being homogenized to the extent of it being called WESTERNISATION. All defined by ‘POP Culture’. This is to the extent of people waiting in lines and throwing money to
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