10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
Moreover, as online purchasing trend is increasing, adoption of effective online marketing strategy is important for businesses as it is the means of reaching millions of customers all over the world. It is noticed that online marketing strategy influences the customer buying behaviour either positively or negatively (Dennis, et al., 2009). This is because customers grab the image of the brand as it is shown to them on the online media. There are some of the characteristics of online customers, which include direct information seekers, bargain hunters, undirected information seekers, directed buyers, and entertainment seekers. It is important for the organisations to consider these characteristics within their marketing strategy so that larger amounts of customers are attracted.
How to Find the Right Social Media Influencers For Your Brand You may have heard the term “social media influencer” being thrown around a lot lately, especially in the digital marketing circles. Social media influencers are a vital aspect of creating an effective digital marketing strategy. In the world of online consumers, influencers play a huge part in selling your product and promoting your brand. If you’re new to the idea of influencer marketing, we’re hutere to clear the air and help you find the right social media influencers for your brand. What is a Social Media Influencer?
In order for you to be able to boost online traffic to your site and increase sales, you need to stay ahead of the competition while providing your customers with the best products and services. EFFECTIVE MARKETING The social networking nature of platforms such as LinkedIn and Twitter generates interest among followers who are more responsive to them than a blatant marketing approach. You can use social media creatively to advertise your products and services without making your customers feel like they are overwhelmed by your marketing campaigns. Advertisements strategically placed within informative posts are an effective way to spread the word about your business. Social media spreads awareness about your business while giving you the chance to constantly remind them about the products and services that you offer.
One way social media positively impacts social skills is by empowering activism in individuals and encouraging people to rally behind a cause. One author discusses the benefits of engaging in online activism: “‘What is commonly called
It is clear that a Social Media campaign can be expansive, but it appears more like an investment with long terms benefits rather than a waste of money. It is important to know how to use Social Medias, by selecting what kind of content should be posted, which social platforms can attract the most people, and the right time to attract people to a social media account. Shared content is very important because it can change the consumer’s perception of the brand. That corresponds to the key areas of a social media strategy. (source,
Social media can be a place where a business can grow and learn from their past experiences through needs with the use of feedbacks and ratings. In terms of customer loyalty, the two factors in which a business can achieve this through: (1) promotions and (2) memberships. Loyal customers will purchase goods or services again over time meaning customer loyalty is vital in any business. Promotions that are found in social media will help increases sales to enhance the business’ reputation. While under promotions there is discounts which attracts customers to buy the products and packages which allows a customer to purchase in a bundle or group of products that is readily available in social media.
The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
It is about the involvement and engagement of the consumers/customers towards the brands through digital media. The identification of the opportunity gap to fulfil the gap was to find the success factors related to the customer engagement to let the existing as well as the new players of the fashion market to build brands and engage customers through digital media. 3.2 Research Objectives RO1: To get an overview of Indian Digital Advertising Industry scenario. RO2: To study the utilization of social media in order to build brands. RO3: To find out which brands are engaging the customers more.
1. Online advertising Online advertising is a marketing strategy that involves the use of the Internet as a medium to maximize website traffic .This helps to target and deliver marketing messages to the right customers. 2. Email Marketing An email campaign is a set of email marketing messages delivered to prospects at intervals and designed to intensify a desire to purchase, subscribe, download, etc. 3.Social media marketing Social media marketing refers to the process of gaining attention of prospective customers through social media sites.