NIKE: #BetterForIt Campaign Nike is prominent for its sports brand image. Without a doubt, we can see the success of this company. Heck, success would be an understatement. Usually, when we are looking for anything related to sportswear, Nike would be one of the first choices any of us would think of. Don’t you agree?
Nike is the world’s leading company in athletics. As society, the environment and life keeps changing, Nike’s main goal is to be able to adapt to changes going on. Basically continuously innovating and adjusting to needs and desires. It is highly depended on CSR to appeal to its consumers, shareholders, business partners, employees, and community. CSR majorly contributes to their success, superiority and helps deepen their bond with their customers.
Reducing materials-related impacts is among the strongest levers Nike have for improving their overall environmental performance. However, it’s challenging to reach far upstream into their value chain and influence the behavior of companies and individuals over which they have no direct impact. Therefore, Nike focus on product design, an area they do control. Decisions they make in the design phase determine the majority of a product’s environmental impacts, and can have exponential effects up and down our value chain. These impacts are embedded in the creation of materials, from how much they weigh to transport, to how much water and energy is used in washing them, to what is left when a product’s useful life is over.
In this section of the essay we will consider the Strategic Capabilities of the Nike sportswear company. Nike is the largest seller of sportswear and is the most recognized sports brand in the world. Nike put a huge emphasis on their marketing strategy and their research and design strategy. Through their marketing strategy, their brand logo of a tick is one of the most recognized logos in the world. Offering a range of sportswear products for women, men and children around the world, Nike are constantly developing their products and styles to satisfy all consumer needs throughout a changing environment.
Go for flat soles preferably in rubber, or choose from other varieties with grooves for better traction. Many shoes contain shock absorbent materials that provide better comfort to the feet. Durability Kids wear their shoes mostly while stepping out of their homes. Therefore, their footwear should be able to withstand most elements. Apart from toddlers’ shoes which are made mostly with fabric, kids’ shoes should be made of soles that are waterproof to keep the feet dry.
Mission of the company Nautilus main goal is to provide people innovative solutions to help them become fit and healthy. The most important Naulitus business activities are designing, developing, sourcing and marketing high-quality cardio and strength fitness products and related accessories. Company provides its products primarly in the United States and Canada, but in some extent also in international markets. Business Strategy Company’s actions are mainly concentrated on development of its products, takes care of improving existing products by using new technologies and development and also on introducing new, unique products to the market. Marketing is also very important to meet all customers’ needs, from beginners, individuals who exercise only from time to time to people seriously involved in doing hard, regular sport.
The media elite As we have already concluded that the media do not occur by themselves, remains to accept that global elite create media. The concentration of power necessarily includes the concentration of media ownership, because it allows the manipulative use of media in order to provide power in society or group. The effects on media audiences is becoming a privilege of the elite that control the media manage to sell their ideas, opinions and attitudes. This action favors the elite difficulty getting around and inexperience "average" person in communication processes. In this way the elite affects the public, which imperceptibly lead to the desired and planned responses.
The internal risks directly relate to the internal capabilities of the Corporation like making sure the finances and management can handle such a big move. The social and ethical issues including U.S job loss and reduction, the Corporation needs to be able to handle these issue and act accordingly. Lastly, the joint venture responsibilities can be daring, however the inability to establish a joint venture will include significant financial ruin (Krym, 2011). MANAGING OAK CORPORATION IN
2.1 VISION “To double the size of the business whilst reducing our environmental footprint and increasing our positive social impact.” (Unilever’s Annual Report 2014) 2.2 Business Model Business Model of Unilever (Unilever’s Annual Report 2014) The Business Model of the Unilever clearly specifies that the business model of this organization have been based on three layers, which are having sufficient amount of guidance for any product launch or re-launch. This model starts with the sustainability living, which is also the core purpose of the organization. Through this, the organization focuses on changing the preferences of the customers survive in the challenging environment (Unilever’s Annual Report 2014). The second layer in this
Do you ever wonder if you can seek help with that? Merriam Webster defines psychology as “the study of mind and behavior in relation to a particular field of knowledge or activity.” (Merriam Webster) Sports psychologists main focal point in the line of work is to improve and help an individual to excel in sports. A mindset is the core of all studies and actions. Sport psychologists discover the needs and desires of athletes, for which they interpret it and find a solution. In most cases, athletes need motivation and help, to overcome psychological issues, whether they are personal or limiting in their vocation.