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Business: Impact Of Social Network On Business

2353 Words10 Pages

Impact of Social Networks in Business A. Jayakumar B. Ramya
Abstract
Social Networking is used for all business activities. Social Networking has offered a large variety of new opportunities for companies to promote their brand, products and build relationships. Businesses using social networks have become the latest trend, to connecting with each other and talking about their experience, sharing their opinion about products and services. Social Network is part of the global marketing. Its cheap costs and high promotional effects. This paper attempt to study the impact of social network in business. Keywords: Social networks, Benefits for business, opportunities.

Introduction …show more content…

Social media is based primarily on internet or cellular phone based applications and tools to share information among people. The number of social media user’s is more than the population of the countries today. Impact of social media on marketing can be judged by comparing marketing before the social media and marketing after the introduction of social media and type of technologies used in social media. It is concluded that of social media is growing and there is no turning back it seems social media will overtake to other functional area of marketing to large extent. Social media is trying to fill the gap between marketers and consumers through continual dialogue, buildings trust and interacting with right audience in right way, as fast as

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