People are more likely to buy when they have received customer reviews and/or recommendations from friends/family; having social media can help companies to take advantage of this phenomenon . When a company has computer savvy employees they can use that to their advantage by having the employees create a company-related events and make positive statements on social media about the upcoming company events and make positive statements about the organizations activities. By having employees use social media it is helping the organization market to a larger audience, but does it in a way that is the most trusted and valued more than any advertisement . Social media sites are not to be taken lightly, because it has a huge power shift in favor of the consumer.
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
The rate of advertising on Facebook has grown since 2010. The companies reach target audience through pages, groups, direct tags and advertisement panels appearing in news feed. Advertisements visible to the users are based on the user’s browsing history and profile information available on Facebook. Advertising on Facebook helps businesses build lasting relationships with people and find new customers. It is a preferred platform because of its wider user base, easy accessibility and cost effective.
The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
Due to digital presence, it is easy for the organization to connect with the customers more easily and effectively. From the customer end, they face problems and often they share various recommendations and reviews. It is essential for the organization to respond to those queries and the digital marketing platform provides mobility in such process. These digital marketing platforms, thus make the communication more effective and result oriented and thus helps in managing the customer perception more effectively. Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively.
Its fundamental impact to the society is to create connections and relationships between people. For businesses social media can be used for marketing purposes. It helps build the brand of any business therefore making it more attractive to customers, current and previous employees (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). Businesses are able to use social media to share more about themselves and value to customer, provide support for customers and customers can also provide feedbacks on their product making them feel involved. Facebook which is one of the most popular social media platform is seen as the most important marketing platform for businesses based on responses from marketers worldwide.
Abstract Introduction Over the past two centuries, companies have adopted information technology (IT) to help the workers communicate with each other easily and to make the company more developed and up to date. Lately, social media or social networks are being used in firms to let the users, managers and clients communicate easily, from home, and also to design and manage new services and create new products. Social networking is popular online, as it has generated more than a billion users, and can be classified into many categories such us social connections also known as social networking websites such us “Facebook”, “Myspace”, “Twitter”, “Instagram” or “Google+” and many more. These websites have attracted millions of users, and many
If the employees follow the specific keywords in Twitter, they can find people that looking for the service or product of your company and then you may direct them to your site. Maintain a good image of the company is very important. The company can reply the potentially destructive comments instantaneously, it help the company maintain the image of excellent customer service of the company. Therefore, by keeping up a consistent and strong social media presence, it can help the company to maintain a strong image and a good reputation of the