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Measure The Effectiveness Of Social Media Essay

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Social media brought a new face of businesses to the public. The benefit to businesses from social media is a more indirect same way as public relations. However, some companies can measure the overall effect of integrating social media into the network. Measurement of the effect of social media lies in the impact of the use of social media towards the increase in sales. A company also can measure the effect of social media through the number of Twitter followers, Facebook fans, and YouTube channel subscribers. Social media is an emerging trend that also substitutes and complements traditional ways of reaching various publics. Merrill, et al., (2011, p86) found out that the chance to have immediate interaction at all time in any place show …show more content…

Facebook boasts of over one billion users currently, and numbers are constantly growing. Apart from the friendly interaction among people Facebook encourages the coming together of people with common interests. Organizations have and are forming “Facebook Groups” and “Facebook Pages” to ensure proper communication to the publics. These groups and pages are used to pass information such as new products in the market, offers in the market and clarification of emerging issues to customers. Customers have the chance to express their views and complaints, which are addressed instantly by administrators of these groups and pages. Facebook offers diverse presentations as videos, photos and links can be uploaded. There is facilitation for the dissemination of information to existing and potential customers. Using Facebook for interaction and marketing is effective due to the large number of people accessing it per day. Moreover, access to Facebook attracts low costs, and also people can access information posted earlier quickly and with ease. Facebook is an effective platform for communication by many business organizations. Information exchanged can be used to effect change, improvement of products and also the improvement in service

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