The bond between a registered voter and the political parties is one of the most important features of modern democracy; influencing voters and how they interpret politics, reaching decisions, assessing the government performance and finally how they participate in the political process. According to Dale and Strauss (2009), for some elections if it is ensured that voters are paying attention to the messages that will persuade them to vote, the turnout strategy will prove to be successful.
Most of the Indian political contenders are using the social media to create awareness, however there still are many of them who are still pursuing traditional media for campaigning. For instance, Rahul Gandhi the Prime Ministerial candidate of the current
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In a political campaign, social media platforms like Facebook, provided voters to become more politically engaged with candidates. If strategically used, it’s a skill that has lasting effects.
On the other hand, a huge amount of research has been concentrated on the negative social and political impact that social media (internet) may have. According to Nguyen and Alexander (2010), the spread of Internet with people encouraging them to increasingly share space, was, is and will continue to have a negative impact on the individual and social consciousness.
2.9 Literature Conclusion
As a part of political communication source, social media is a recent phenomenon in Indian political scenario. The literature review of this study suggests that though the use of social media indicates potential of encouraging voter participation in India, the evidence that could support this argument is yet to be seen, as many of the Indian politicians have recently adopted social media as a tool for political
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Since independence, around 15 Lok Sabha’s have been formed through elections. Indian political contests range from local races involving a few thousand people, to prime minister elections that include over eight hundred million registered voters (The Independent, 2014).
Elections are evidently vital to the political campaigns and candidates, who are running with the objective of getting victory, which are receiving a majority of the votes. To achieve this, candidates must have their followers and supporters both cast a ballot, and cast it in the favour of the contender. This research therefore, examines what influence Facebook and Twitter had on voters when, as a social media platform was used to send specific messages asking individual voters to cast their ballot during 2014 Indian general Lok Sabha elections.
The research is limited to the scope of registered voters in India who use Facebook and Twitter as a social networking tool. The scope of the research does not include unregistered voters who have not previously casted a vote or do not cast a ballot currently. The research also does not include the discussion on political parties’ strategies, political campaigns and parties standing on social issues. Although these play a role in influencing individual voters and their decision to vote, are outside the scope of this
The special characteristic of the activism associated with social media is that it can “[make] it easier for activists to express themselves, and harder for that expression to have any impact”
Persuasive Posts Is social media ruining politics? Nicholas Carr, author of “How Social Media Is Ruining Politics” writes about technology, business, and culture. Carr claims that the changing medias have altered how the people view politics. By analyzing many types of social media, Carr concludes, “it is turning out to be more encompassing and controlling, more totalizing, than earlier media ever was” (Carr 1). Politics have been a very popular trend on social media where many ages of people can see all the political debates.
Barack Obama made history on November 4, 2008 by becoming the first African American President of the United States of America. His social media campaign played a key role in his victory as hee gained a total of 5 million supporters on 15 different social networks like Facebook, Twitter, MySpace. The distinguishing feature of Obama’s social media campaign was that it focused on involving the people and used it to organize, fundraise more effectively and used it to support their bottoms-up grassroot campaign strategy which helped them connect with the people. .
"Why Social Media Could Swing the 2016 Presidential Election." CIO. 2015. Web. 02 May 2016. "Roles the Media Play in Elections —. " Roles the Media Play in Elections —. 2012.
In this past election the American people witnessed the influence the media had on us. News and social media outlets were essential tools for candidates like Trump to use in order to gain recognition. The use of Twitter placed Donald Trump on the national platform because he would tweet out critical words about current events. Unafraid to say what he was thinking, he attracted many voters to agree with him. According to the article, “Trump Won Thanks To Social Media” published in The Hill by author Laeeq Khan, Donald Trump was able to “[master] Twitter by embracing the immediacy (right now), transparency (unvarnished expression), and risk (rather than caution).”
Candidates are using the media to their advantage to reach out to voters and mobilize supporters. Youtube is extremely beneficial for candidates and plays a big role in the campaigns this season. It is being used to target individuals based on their location. Twitter is influential as well.
Information and communication technology has seen lot of changes and advancements since the year 2000, key among them being the development of social media as a social influencer. It has become prominent parts of life for many young people today. We are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large and social media websites are some of the most popular haunts on the internet. Most people engage with social media without stopping to think what the effects are on our lives, whether positive or negative. Are we as society becoming more concerned with Facebook “friends” than we are with the people we interact with face-to-face in our daily lives?
However, this explains why older people vote more than younger people because they use newspapers and television more which gets them better informed and causes a bigger voter turnout. In order to better inform younger people, information about elections has to distributed to social media like Facebook or twitter in order to better inform younger voters and encourage them to vote. The lack of information younger people receive from elections causes them to vote less compared to older
As indicated by different research studies in the field of online social networks, it has been uncovered that these sites are impacting the societies in both positive and negative ways. So the “Impacts of social media on humanity” is a hot topic for discussion. Different people have different views about the impact of social media. Some people say that social media have played a beneficial role toward the progress of humanity and some people say that a deterrent role has been played by the social media towards the progress of humanity. Social media has more deterrent impact on progress of humanity.
In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.
In conclusion, political impact on social media is huge and obvious. Social media platforms is substituting the traditional formal news media which has restrictions on the news and information they share especially in closed societies. Governments of closed societies are facing a problem because the government cannot control the news and the information shared on the internet which diminish the government authority to control their citizens. Lack of control on internet has made social media a platform for activists in politics and human right
Voter Participation in Democracies Voter turnout means the process of political participation in democracies. While turnout is a straightforward measure, behind this measure there are so many reasons. Voter turnout reflects the results of elections as well as political behavior or voter attitudes and other indicators of democratic influence. Recognizing the significance of citizen participation in democracy (Dahl 1971), it seems that turnout plays an important role in democratic reinforcement.
Social media was developed to link people to the world and is an effortlessly convenient method for communication. Due to this, people are able to get in touch with just about anyone from all over the world and it no doubt has an incredible amount of influence on our lives. However, not all of it may be positive. Almost everyone is aware of how social media impacts us on a micro scale, but what about the influence it has on a macro level? Interestingly enough, it has taken a tremendous toll on politics.
Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.
The answer is 877,800,000. Out of the about 4 million people who use social media, 877.8 million people say that it informs them of upcoming political events and teaches them about voting. Politics is a very important part of everyone’s lives and it is great to be up to date on what is happening in the real world. Social media and voting are closely related and social media really help spread the word about politics. While social is beneficial to politicians, it can be used in a very negative way.