Social Media Impact On Business

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TITLE: The impact of social media marketing on Business By Nekida Dauti Teacher: Jona Puci Faculty of Economy Department of Business Administration Submitted on 30/04/2017 Title : The impact of social media marketing on Business. Abstract: Social media as a phenomenon has become one of the most necessary things in today’s modern lifestyle for every Business. Though, Social Media is now the trend and it is for business it represents a marketing opportunity ,through Facebook , YouTube, Instagram , twitter etc. The purpose of this research is to find out the impact of social media marketing in Business , so to see what does it brings in our lives , what are the effects and does social media increase the productivity and brings growth for businesses …show more content…

Stelzner, are shown up on this report, and came to conclusion that all marketers surveyed (3,700) had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits : increased Exposure , increased traffic, developed loyal fans, provided marketplace insight and generated leads, but those will be analysed more in details in Literature Review . Furthermore, in this project I will conduct a SWOT analysis as marketing tool for social media where SWOT stands for strengths, weaknesses, opportunities, and threats .Also, knowing that the methodology of the project is a qualitative method, this analysis will be part of it. In addition, by using a SWOT analysis is a great way to see what does it brings social media and which are her strengths that impact directly on business are. LITERATURE REVIEW Social media is the world phenomenon which is utilized by more than milliard individuals and serves in as an interface for connections with individuals, business and correspondence where individuals make, share, and trade data what's more, …show more content…

Top five Benefits of Social Media Marketing, which have an important impact on businesses.1- Increased Exposure With an incredible 91%, Increased Exposure was the top advantage that advertisers taking an interest in this report have seen from conveying social media efforts. Large number of the respondents expressed that for at least 6 hours for every week they invests on line networking made an Increased Exposure.Social media marketing presents a one of a kind open door for organizations to stay on top of with current customers and get on the target of new customers on their Favorited

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