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How Does Social Media Influence Brand Selection

1148 Words5 Pages

Social media is a platform that has become a new source of advertisement of brands and selection of brands. This occurs especially through various outlets on social media. Advertisement on social media also allows brands to become known to a selected target audience, as sponsored advertisements can be made to a specific country, city or age group. Since it is a cheap way to target a certain market, a lot of brands may prefer this method. Another impact on brand selection can be created via online reviews by customers on the brands social media outlets. This holds especially true for hotels and restaurants. These reviews are very interactive in nature and can go viral. Therefore, a brand needs to react carefully or it can create a bias in brand selection by customers. These types of communication also influence social media …show more content…

These days not a lot goes unnoticed on social media, and if brands make online, or even in mainstream media, mistakes than it often can go viral on social media influencing brand selection. Problem Definition Social media is a relatively new platform for brand advertisement and orders compared to other forms like physical stores, mass media advertisements, and physical advertisements in forms of billboards and posters. This means that not a lot of research has been conducted on how it can be used in the most effective way possible to increase brand purchasing and customers’ feelings of the brand. Its effects on brand selection by customers can be many and need to be outlined to better help the management of a brand’s image on social media. Social media

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