The Implications Of Ideology In The Media

Ideology is the set of ideals, concepts and values that underlie. Depending on the context that is used in, ideology tends to be complicated term having diverse implications. It is an insult if charge someone with being “ideological”, mainly due to the fact that this label infer rigidity in the face of overpowering evidence contradicting one’s beliefs. When Marxists say of “ideology,” they often refer to the belief systems that will help justify the actions of those in power by distorting and misrepresenting reality. Scholars try usually to uncover their “ideology” through the media products, where they provide messages and underlying images to the public. Thus, ideology is basically a system of meaning that helps define and explain the world and that makes value judgments about that world. In this context, Ideology is related to concepts such as worldview, belief system, and values, but it is broader than those terms. Ideology refers to the basic way in which world is defined in addition to the beliefs held about the world.

Ideology could be explained through politics but usually it is not just about politics; it has a broader and more fundamental connotation. When we examine the ideology of media, we are not so much interested in the specific activities depicted in a single newspaper, movie, or hit song as in the broader system of meaning of which these depictions are a part. For ideological analysis, the key is to relation between the words and the images in a