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Objectives Of Advertising Essay

1026 Words5 Pages

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of a “brand image".
• It is directed towards increasing the sales of business.
• Advertising is a paid form of publicity
• It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling.
• Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda
The purpose of advertising is nothing but to sell something -a product, a service or an idea. The real objective of advertising is effective communication between producers and consumers.

Creation of Demand
The main objective of the advertisement …show more content…

• The salesman can weigh the effectiveness of advertising when he makes direct contact with the consumers.
Benefits to Community or Society
• Advertising, in general, is educative in nature. In the words of the late President Roosevelt of the U.S.A., “Advertising brings to the greatest number of people actual knowledge concerning useful things: it is essentially a form of education and the progress of civilization depends on education.”
• Advertising leads to a large-scale production creating more employment opportunities to the public in various jobs directly or indirectly.
• It initiates a process of creating more wants and their satisfaction higher standard of living. For example, advertising has made more popular and universal the uses of such inventions as the automobiles, radios, and various household appliances.
• Newspapers would not have become so popular and so cheap if there had been no advertisements. The cheap production of newspapers is possible only through the publication of advertisements in them. It sustains the press.
• It assures employment opportunities for the professional men and

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