The Importance Of Advertising In Advertising
Updating with Recent Research:
The reviewed article was written in the year 2015 and since then further research works have been carried out; some corroborated the findings while some contradicted it while some vital information were missing also.
Some business organizations have achieved results without necessarily embarking on costly advertising. Some organizations believe that the performance of an organization depends somehow on the trademark, goodwill vis-a-vis longstanding performance to their customer; which in most cases could be as a result of either internal or external economies of scale the organization enjoys but this is not always the case in this era of modernization and globalization.
Advertising will continue to play a key role in organizations in the twenty-first century. The Internet 's role in advertising will continue to grow because it provides a quick, cost-effective way of reaching a large audience at a reduced cost. The role of advertising in Content marketing will continue to be relevant. Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop. (Ashley Freidlein, et.al 2016, https://econsultancy.com/reports/).
Advertising will continue to play a key role in organizations in the twenty-first century. Technology will enable advertising to take the lead in providing useful information for effective business decisions. Companies that take advantage of advertising and view it as a valuable
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