Advertisements have an influence on the consumers’ tendency by addressing the different parts of attitude which are emotion, behavioral and cognitive. Additionally, among the different methods of advertising, print advertisements was known as the most influential as they attract by stirring the viewer’s emotions which would in turn draw out positive behavioral reactions towards these advertisements. However, In contrast to television, the internet and print advertisements acknowledge consumers to process the messages at their own speed and order. This embellishes the chance to process the information if the inspiration is high (Dijkstra, Buijtels & Raaij, 2005). Attitudes are crucial in decision-making and purchasing behaviors that individuals engage tend to alter towards people they are attracted to and buy the products they use in spite of all the negative comments.
Both models have their pros and cons and to decide which one is better suited to the requirements of a business, we need to study these pros and cons in detail. Pros and Cons of Pay-Per-Click Advertising Many business owners choose this method of advertising because of its prominent benefits. Here are some of the pros of this model that make it a better option when planning an online advertising campaign: • One of the most high up benefits of PPC advertising is that it allows marketers to bring in highly targeted traffic to their website so that the visitors would actually convert into customers. • Another benefit that makes PPC an attractive advertising model is its ability to bring in fast results. • When using PPC, a marketer is able to control the costs associated with online advertising through careful selection of keywords and spending money on only those keywords which are relevant to their business.
Forecasting refers to the promotion and marketing activities in order to foresee the project the sales in terms of the new products. Lean system takes a comprehensive system to establish the effective operational system throughout taking the waste away. The last but not least, the total quality management is very crucial in terms of the entire operational management. Since it provides a huge possibility for enhancing the productivity and capacity for eliminating the costs. All these elements show the different concepts that have been adopted by firms around the world to maximize the resources and profits that they get from effective operational management.
With the development of the society, the advertising industry has been thriving for decades. Advertisers utilize diversity ways to demonstrate their products, and to evoke the purchase desire of consumers. The certain technologies of advertise affected to us are: logos, pathos, and ethos. Advertisements are like hooks to grab customers’ eye balls, and to let them pay attention of the products that the advertisers are trying to sell. Each advertise has one thing in common which is to attract customers to buy the products, and to make money from them.
Introduction Advertising is a form of communication which is used to persuade a specific group of people to take some new action. Advertising is considered as a major and important element for the economic growth of the marketers and different companies in competition (Ryans, 1996). Advertising is usually a paid form of publicity by some sponsor and reached through various traditional media such as television, commercial radio advertisement, outdoor advertising, newspaper, magazine mail or modern media such as blogs, websites and text messages. Furthermore the developments and technological advancements have turned advertising to a more pervasive and powerful in its impact and affect (Leiss et al., 1986). Early advertisers assumed that advertising is very powerful what is said “gets through and strongly achieves the intended and persuasive objectives as “ the early bullet or “hypodermic needle” models of communication which has given rise to the earliest concept of communication effects, “who says what to whom through what medium with what effect” ( Bryant and Zeeman 1944).
Bargaining power of customers This force looks at the power of the consumer to affect pricing and quality (Porter, 2008). 2.1 HOW ATTRACTIVE THE ADVERTISING INDUSTRY? Advertising is at front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company’s services or products are the best, enhance the image of the company, and to hold existing customers. From Table 1, it is clear that all the countries strongly believe that advertising industry is the strong mode of support for any industry for their development.
Language is a powerful tool to attract and affect consumers’ behaviour. This is extensively used in the fields of promotion and advertising. It is significant that the use of language is most influential effect on the minds of consumers. Design of an ad and Visual substance in advertising have a very great .impact on the consumer, but it is language that plays an important role to identify a particular product and retain the information. Extensive vocabulary is the positive feature of English language.
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
In today’s fiercely competitive world, it is very important for the marketers to discover and figure out the aspects that are essential to deal with the competitors, changing customer tastes and preferences. The intense competition in terms of product similarity and increased number of competing brands in the market have led the marketers to consider and study the factors that are influential in consumers’ brand choice decisions and behaviors (Das, 2012). For marketers, youth market is one of the most appealing and attractive market, as they believe to earn a huge return on their investments by targeting this age group. Youths, nowadays, are considered to have more pull/[power] in their key family decisions and purchases. Hence, a major center of firm’s marketing actions is towards these young consumers and they concentrate much on the factors underlying the buying behavior and brand choice.
There are New Product Pricing, Psychological Pricing and Price Discounting. One of the purposes of the pricing practice is to elicit a direct impact on the purchase behavior of the consumer. Marketer put full effort to improve the strategies in order to reach the consumers who plays important roles as user, payer and purchaser effectively. They promote their strategies to consumers by advertisement like TV, radio, newspaper, magazine and Internet in order to promote and increase perception to their products and brands. Promotion pricing strategy is a good idea of the best way to reach consumer and increase public relations.