How Small Business Use Social Media Essay

Our main goal is the help our customers receive advertising for a fair price. Most sources of advertising including television, radio, and newspaper can cost thousands of dollars or even millions for bigger companies. However, with the improvement of technology and the rising use of the internet, social media has become an innovative and inexpensive for businesses to advertise themselves to the millions of people who want to buy their product or services. Now with our service, businesses can take advantage of this opportunity to save money on advertising. The target customer for our service are small local or family businesses in the Fort Wayne area. This is because small businesses struggle with finding enough money to advertise and get their name out to the public. The name of our Company is Summit City Advertising and it is operated and owned by William Ferguson, Josh Yankosky, and Ryan Ruppert. Businesses will want us to use social media to advertise them because the three of us have all grown up around social media. Everyday the three of us scroll through our

Local Businesses such as Ferguson Advertising, charge numbers close to five thousand dollars a month. Our business is able to lower our prices to 500 dollars a month, giving us an opportunity to attract more business than our competitors. This allows us to excite our clients with our low prices thus giving us an advantage of having more clients making us more profitable; this lets us compete with the larger businesses. While we would not be the only companies offering social media advertising, we offer a unique perspective to social media. We have aged at the same rate that social media has, learning as it progresses. Large social media companies have to learn the best ways to use social media, as they most likely do not use it nearly as much as any teenager today