The Importance Of Advertising On Children
Almost all day, from the moment we wake up and turn on the televısıon or radio or to the last newspaper we read, we are exposed to many advertisements. And those who between six and twelve years of age, many of the advertisements is aimed specifically to products that interest them. Children market has gradually attracting the attention of advertising companies. Adults once were considered a big part of the customers unit by advertising companies, but they discovered children market which is more comprehensive. Children not only have money, they also influence their family purchases to products. At an early age, kids have been made aware of the latest version of products like video games, toys, technological devices like a smart phones. Once they get home from nursery, they may reach for a sugar candy that has been packaged specially for them. The advertising begins again with every product they purchase or with every television show they watch. Advertisers are progressively aware of the importance of kids are to the market.
Many marketers are trying take attention where consumers are continuously exposed to their brand names. They are trying to display their products in as many places as possible like in a comics, magazines, newspapers, radios or on the cover of a book.
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However, parents are not always enthusiastic or able to teach their children to look at advertisements aimed specifically at them with a critical eye. For that reason, some countries like Sweden and Greece limit advertising to children. Greece does not allow advertising for toys to be shown on television during certain times of day. In Sweden, no advertising is permitted during programming intended for children under the age of 12. Children’s television watching causes are different from adults in many ways. Many of adults watching TV for have fun but children are watching television to identify and understand the
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