INTRODUCTION Media plays an important role in covering various incidents that happen across the globe. They propagate news and essential information related to one part of the world to the other parts, so that each and every being is aware of what is happening in the current situation and how they can prepare themselves for any problems that might occur in future. Media is responsible for covering intricate facts and details about various happenings. Media plays an important role in reporting various updates
INTRODUCTION 1.1 Overview The evolution of media from the traditional media to the modern media has changed the way we look around us and understand different things. The new means of media are interactive and engaging while old means are more traditional way of communicating. Social media has given us a number of new options by making us to interact with one another via the Internet. It has made media become much more personal and diverse as user-generated content becomes more significant in our lives. The traditional media includes television, radio, newspapers, magazines, books, etc.
Before media, politicians and other newsmakers had to rely on word of mouth to communicate the various messages they were espousing. However, they found this was an unreliable method of communication and the first newspapers and other media mediums were created. This comes at a drawback. As media companies grow larger and larger, they become more susceptible to bias. This has lead to a proliferation of bias across the many media companies in existence today.
He further adds that ‘it also pays much more attention to the spe-cific content of media and the portential consequences of the different kinds of media (print, audiovisual, interactive, etc. )’ . It was argued that this theory do not focus sufficiently on the general, social, cultural and economic contexts within which the media are situated. Moreover it was stated that the key aspects do not of themselves constitute a pedagogy even though they may facilitate pedagogical thinking. Nevertheless, it has been stated that this framework undertaken by the BFI is extremely valuable in developing an understanding of the media and the communication process.
With this change media has continuously grown to be an important part of everyday life. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. As growth of media sources continue, so does the way society uses them. Radio remains the most prevalent and accessible form of media worldwide. Radio can be a very accessible form of media.
Media technology has made communication easier throughout history. Now a days, children are expected to have a general understanding of the various technologies available to us. The internet is arguably one of the most effective tools in media for communication tools such as e-mail, Skype, Facebook etc., have brought people closer together. However, some may conclude that certain types of media can hinder face-to-face communication and therefore can result in complications like identity fraud. Following are the impacts of media on the types of communication; 1.
It is everywhere in our changing world towards industrialization and there are more issues added regarding its influence to the society and to the individuals within the society. The information generated by the mass media plays a vital role in the society for new innovative ideas. The conflict view is how the media portrays its roles in providing a link to the different institutions wherein there exist divisions in the society. We have different patterns in coping with the media effects to fit our standards. The aim in this essay is to explore how the media influence us, its role, how media it is used, and how it is generated and link to other institutions.
Media, and technology effect on the society The last two centuries succession of genius inventors such as Samuel F. B. Morse invented the telegraph, Alexander Graham Bell the telephone, Edison movies, Marconi radio, Farnsworth TV. These heroic visionaries knew what they were doing and their visions changed lives and made things easier on society. The theory of media evolution started in 1833, the birth of newspaper come to exist, and reached out to mass readers. Looking at the era where newspapers were the major source of information the public rely on. Then came along telephone, many anticipated its use as a broadcast public-address style technology for concerts, and speeches.
In other words, media that reach a large section of people, or the masses, anywhere in the globe in a short time is called mass media. The media plays a big role in society that has both positive and negative effects. It is true people want to know what is going on in the world around them from their neighborhood to state, federal and international interests. But the media may have more of an effect on society that many are tired of being reminded of on a daily basis. This is one reason why many people get bored watching television, reading the newspaper and even getting news information online.
As they are ancestral, they are overused and slow to set up. Also they have time and geographical restriction. Modern ways of communication refer specifically to current communication tools based on technological advancements such as e-mail, social networks, applications etc. The use of Internet allows companies to communicate through a fast and worldwide channel to reach all customers around the world. Finally, more and more innovative ways of communication come to the fore.