The Importance Of Attitudes Towards Fashion

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Introduction

We did a research about attitudes towards fashion to know how and why people use time and money in a particular act, which are two major concerns related to daily life. The reason why we chose fashion and not other things that could be brought into thought is because fashion is an eternal problem which mankind has faced since our ancesters first started to wear clothing. Since it has been a long time discussion brought up so many times, we thought that we might be able to find a hint in finding out these two ideas. First, this research about fashion can be used to seek problems in people’s daily lives and to think about solutions since fashion has been very close to our daily lives, so finding problems about fashion and solving it may lead to solving other problems as well. Second, this research can be used to make money with selling clothes using marketting skills. The main reason is to know what kind of ideas people in our age have about clothes and to understand their fashion opinions and absorb it into our fashion as well.

Japanese statistics

According to a survey carried out in Tokyo, Chiba, Kanagawa and Saitama prefectures (http://www.smrj.go.jp/keiei/dbps_data/_material_/common/chushou/b_keiei/keieiseni/pdf/37745-07.pdf), more than half the people over 20 have some kind of interest in fashion. On the other hand, the majority buy clothes in a store that sells cheap clothes. Women in the age of 20~34, which are most intereted in fashion, are also

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