The media molds our opinions of beauty every day from ads featuring photoshopped models that have all been fixed to represent someone 's idea of perfection. Popular culture is molded off of what 's popular or what 's considered cool by the majority in society at a given time. So if you had the power to instantly make something cool or trendy you could create your own target market in which to sell to. The mass media has this power through advertisements and the beauty market is just one of the many I believe to be greatly impacted by it. When searching for the word beauty on Google the top results feature makeup companies and sites to buy products to try and make you look and feel like the unrealistic conceptualization of beauty you see in
Real beauty is on the inside which is more important than one’s outward appearance; sadly, most refuse to accept this idea. Inner beauty is something we need start relying on as opposed to outward appearance, because, as we age, it becomes the only thing left of us. As time takes its toll, no amount of age defying products or surgeries can fully keep us from the appearance altering changes we naturally undergo from aging. At one point, you may have been considered as the ideal form of “beauty,” but as time goes by toll appearances change, and the only thing that forever remains the same is what’s on the inside. This is why society as a whole needs to learn to promote inner beauty as opposed to outward
People from Asia, the Middle East, and Europe can see what the lives of Americans are like, and also learn about different fashion styles. They can see new fashions that their cultures do not have, and professionals can probably catch inspiration to design more intricate clothing. The saying, “Imitation is the best form of flattery,” exists for a reason, after all. Although this may be true, the Western media subsists also as the reason why conformity became such an essential part of the world today. Before the media was created, beauty ideals in
1. Introduction The perception of beauty is ever changing, sometimes for the better and unfortunately, sometimes for the worse. Over the years, the mass media has come to play an increasingly bigger role in influencing the way people view beauty. For instance, floral pantsuits, sequined leotards or short dresses in the flapper style were the popular outfits back in the roaring twenties because the media had aggressively promoted it but, today it is deemed as old fashioned and ugly – the media and the fashion industry no longer sees it as fashionable (1). The way we view ‘beauty’ is distorted by the media.
Media, which possesses large impacts on modern people, is what especially related to beauty and the problems of beauty. Images of models and celebrities shown on media have created some false illusions and trends, which are the reflections of the concepts of beauty in specific societies. Teenagers and young adults, who are especially exposed to media, seem to follow those beauty trends easily not to be outsiders from the society they are involved in. Beauty is destructive because it creates some serious problems such as health problems and loss of individualities. With the strong desires to be skinny, which is one of the main beauty standards in Asia, some people put some improper beauty efforts, resulting in plenty of serious health problems.
Gladwell states that, “epidemics are sensitive to the conditions and circumstances of the times and places in which they occur” (Tipping Point). All the images of people who look beautiful and flawless can affect someone, especially mentally. One factor that can help with helping hide one’s insecurities is the use of makeup. One of the many tests on the impact of makeup in society was conducted by Thomas Cash in one of his studies called, “Effects of Cosmetics Use on the Physical Attractiveness and Body Image of American College Women” where it was reported that women used makeup differently in different situations because it made women feel more self-confident (Cash, Dawson, & Davis, 1989, p. 249). To better express his ideas, he explained that, “cosmetics use and grooming behaviors, in general, function to manage and control not only social impressions but also self-image” (Cash et al., 1989, p. 350).
It is believed that if we have what is seen to be perfect lives, we would be deemed acceptable by society. Unfortunately this is not easy to achieve, because it takes hard work and motivation. Instead of working hard for their goals, most people attempt to find a simple way out. Doing this will not successfully allow a being to achieve their goals, if anything, it would bring them further away from what they want to achieve. If we learn to have ambition, our goals will be more achievable.
They are bombarded with notions of right and wrong, and taught that external appearance is the single most important factor that determines the worth of an individual. Even though Disney movies are always presented to the public in a virtuous manner, the sad truth is that the images given to us are anything but innocent. Women are often scantily clad, and numerous features are highly sexualized- a waist smaller than the width of their head, big eyes, long and fluttering eyelashes, high pitched and meek voices, large breasts, long hair and seductive expressions are only a gist of the many ways the creators damage both the male and female notion of a true woman. Jasmine from Aladdin, and Ariel from the Little Mermaid are good examples. What’s more, even when the characters are animals (Miss Bunny from Bambi), these features are not spared!
Constantly being happy is not healthy and can be very dangerous. Too much happiness can also make many people less flexible when it is time to face new life challenges. Experiencing negative emotions is just as important as experiencing joy and happiness. Not experiencing emotions such as sadness, fear, and anger show that a person is not engaged in their life and these emotions push them to succeed and do better in life. Negativity helps people achieve more in
(McCracken 1989, p.310). Advertisement is the process of purchasing promotion. The effect of advertisements on consumers with celebrity spokespersons are greater than influence with non-celebrities (Atkin& Block, 1983). The impact of celebrity credibility on the consumer perception to purchase shows that only the “expertise” has impact on consumer’s purchase intention. The people likes favorite celebrity when they saw them as experts in the some product advertisement with good physical