The Importance Of Body Dissatisfaction

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CHAPTER I INTRODUCTION 1.1 Background Body dissatisfaction is the discrepancy between the perceived shape and ideal shape. Body dissatisfaction has become a serious public mental problem whereby the prevalence of the body dissatisfaction ranger from 57% to 84% among adolescent girls and 49% to 82% among adolescent boys (Dion et al, 2015) Body shape dissatisfaction (difference between current and desired body shape) is used to assess discrepancy between current and idealized physical attributes (Thompson et al., 1999). Body weight for height, as measured by body mass index (BMI), is a correlate of body fatness (World Health Organization, 1998), morbidity (Bray, 2004), and mortality risk (Calle, Thun, Petrelli, Rodriguez, & Heath, 1999). BMI is one of the strongest predictors of body dissatisfaction (Cash & Pruzinsky, 2002). Therefore people with higher BMI tend to have a negative body image compared with the lower BMI ones. The higher BMI individuals have greater body dissatisfaction and they idealized a thinner body image. In the United States, the average body size is increasing at an alarming rate with over 60% of obese adults. (Ogden et al, 2006). Traditionally larger body size were considered to be the ideal body image representing wealth, prosperity and health however factors such as urbanization, economic growth, technological and cultural changes has change the perception of the traditional body size. Media and advertising influence the body image of an

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