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Essay On Rural Branding

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The brand is a focal point of interest for marketing researchers and practitioners, since brands are the most valuable intangible asset for companies (Pappu et al, 2005). The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” At the heart of a successful brand is a great product or service, backed by careful planning, a great deal of long-term commitment, and creatively designed and executed marketing. Branding is the process by which companies distinguish their product offerings from competition. Branding has been around for centuries as a means to …show more content…

Understanding of pattern and dispersion of income, including of time availability of funds are crucial to understand the purchasing power.
 Since rural consumers have limited venues for amusement, FMCG companies can conduct an event in rural areas that will bring a good response. Some of the interesting events have to be conducted by the companies such as road shows, melas and film shows and so on.
 The companies will have to understand the substitutes or home made products that rural consumers use in their daily lives. The companies will have to demonstrate to rural consumers that their products are better than the home-made products that they use.
CONCLUSION
In today’s competitive environment, companies are looking the new ways for all the time to maximise their brand loyalty among consumers. Awareness of FMCG products is showing an increasing by leaps and bounds in rural areas. There is an increasing growth among the people of rural areas about the consciousness of various brands of the daily consumption goods. Advertising campaign can help to create name recognition, brand knowledge and may be even some brand preference. FMCG companies or marketers make an attempt to innovate strategies to overcome the challenges prevailing in the business area especially in the rural area. Marketing and advertising differs from region to region. Marketers or FMCG companies only have to consider which type of strategies will be suitable for the rural

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