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Effective Communication In Organizations

1941 Words8 Pages

1 INTRODUCTION

Communication can be observed in the lifestyle of mankind on a daily basis. As the ordinary person relies upon effective communication in daily living, organisations rely on it for the achievement of goals, objectives, quotas, and interaction among employees as well as with their environment. There are various fields of communication available to organisations to accomplish strategies, goals, or merely communication between individuals, organisations, and their stakeholders and customers. With the advancement of communication also came the need for communication integration. Its history can be traced back to before the industrial revolution. The efficacy of communication integration for the better accomplishment of an organisation’s …show more content…

It can also refer to a group of people who work collectively to achieve a common goal (Angelopulo, Kabini, Meyer, Mudzanani, Thompson & Swart 2012:3). These organisations rely on various forms of communication such as meetings, negotiations, e-mails, letters, media and others to accomplish their goals and company strategies (Angepulo & Barker 2013:3). There are certain fields of communication used to describe the various types of communication that take place within an organisation.

2.1 Various fields of communication

There are various fields of communication, including marketing communication, corporate communication, and business communication (Angelopulo & Baker 2013:15-21). Each field contains areas of interest that focus on internal or external communication that is inside or outside the organisation and dyadic or collective communication, which is the communication between two people or among groups respectively (Angelopulo & Baker 2013:21-22).

2.1.1 Marketing …show more content…

During the Industrial Revolution, there was a shift from the custom manufacturing of goods to mass production. There was less contact between manufacturers and customers, and thus the interpersonal relationship aspect diminished and there was a greater use of agencies as mediators between them (Angelopulo & Baker 2013:41).

In the 1920s, “house-style” manuals were introduced as a way to align communication. Through them, corporate design and identity were established as specific procedures on products were introduced. After World War II, there was greater consumption through out the world and with it the need to promote products. As a result, there was an increase in investment in advertising and the use of media (Angelopulo & Baker

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