Brand Loyalty: Brand loyalty is important to managers because it will improve their customer retention, which will in turns have a favourable impact on profitability. When a consumer is satisfied with a brand to the extent of making a repeated purchase he can be said to be loyal. Brand loyalty is a sign that the brand in question meets the needs of the consumer in the area of quality and other attributes. In taking a decision about a brand all the factors that affect brand loyalty like trust, customer satisfaction, brand involvement, product quality and company image must be taken into consideration. Brand loyalty can make the manufacturer of the brand to be complacent and take the consumers for granted.
One of the key successes of #DancePonyDance was the ability of a mass audience to produce and share their own unique and creative videos. In order to take full advantage of the virality of user created content, it would be an astute choice to engage celebrities and famous sport in promoting Three and their campaign. Research insinuates that celebrity endorsements can result in more favourable advertisement ratings and product evaluations (Dean and Biswas, 2001). Freiden (1984) stipulates that celebrities are particularly effective endorsers because the public view them as highly trustworthy, believable, persuasive, and likeable. Till and Shrimp (1998) also note that in order to maximise effectiveness, celebrities must be the right fit for the product or service sold.
It creates complement capabilities which two different abilities of the companies that fit well together. Newell is able to offer differentiated products of the same category to suit different customers. They also transferred the technology to the acquired companies. Newell has a technology advance such as consistent deliveries. The company is able to deliver products according to retailer’s request improving its reputation as a “Good Shipper”.
The business person can increase their sales by showing their good feedbacks and giving a proper information content in order to get customers trust. A study has been reveal that 91% of retail brands used more than one specific social media in a way to attract their target customers. Therefore, testimonies and feedbacks can also be included in their social media website to improve their business conversion rate up to 34%. Business conversion rate can be increase by adding reviews to your social media sites by creating a different way of presenting and commercial their own brands that might be more interesting and different from others. In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media.
Despite this, customer relationship management (CRM) has the potential to help SMEs in keeping customers more easily and also help SMEs seeking more potential customers. According to Christopher, Payne, and Ballantyne (1991) studied that the origins of CRM in relationship marketing theory is intended to increase productivity
Moreover, it is examined that with the help of effective digital branding strategy both the organisations can easily compete with their competitors. However, due to the competitive environment, it is important from the prospect of both the firms to consider digital branding in order to make appropriate use of technology. In addition to this, by posting daily content Dior and Lancôme can easily grow their online community for the purpose of generating customer’s traffic viably. Furthermore, managers of both the firms agree with the fact that the effective use of digital marketing would help them to attain their strategic goals and targets in an accurate manner. Additionally, it is noticed that managers agree with the point that by formulating micro-content Lancôme and Dior can easily generate more customer traffic and grow their online community to the utmost
The effectiveness of marketing strategies is enhanced by brand equity assets. Brand equity depends upon the favorability of the attitudes which customers hold about a particular brand. Building positive brand equity would enable an organization to enjoy a competitive advantage. It is imperative for firms to create unique, strong and favorable associations for building strong brands. Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers.
It has become an app for easy managing. Benefits Of Instagram: While you analyze benefits of this media, you will come to know about basic things like, • Connection Between Customers: It stands in addition to other social media networks in terms of connection factor. It has capability to give high engagement. With its features, it is the perfect platform to connect with customers. It gives unique way to collect user’s feedback.
This type sells your product or service through visually appealing text as well as graphics, animation and video. Strategic placement of display ads is critical. Placing them on sites that are already enjoying wide patronage of your target market can make the ads relevant, personalized and timely. All these help in creating a successful advertising campaign or increasing the chance of the ads getting noticed clicked and bought by your targets. Benefits of digital advertizing: • It completes your branding circle.
It means that the marketing forms, marketing content and distribution channels should make full use of advanced modern technologies to attract the attention of targeted customers. For instance, the distribution of marketing campaigns may take advantage of online social networking platforms to make full use of the word of mouth marketing effectiveness rather than the traditional marketing platforms such as newspapers and TV. It would not only attract more interests of potential customers but also improve the marketing effectiveness to a large