Commodification In Advertising
Advertising reduces time taken by a consumer to make a purchase and time taken by advertiser to inform the consumer about the product. It gives an objective to the advertiser why they are advertising. As the purpose of advertising can vary, most of the times it is sale only but in many cases it’s upgrading or just informing buyer about the product. It adds value to the product and brand because everything is promised by advertisers in public domain. It also reduces the distribution cost of the product and ultimately the burden on consumer is also less. Advertisements and Women Commodification in advertising of women brings out a paradoxical nature of woman’s role as a consumer; she is the subject of transaction in which her own commodification is ultimately the object. Advertising does this by highlighting various parts of female body in an erotic manner to sell products which are not even at times used by her and are male …show more content…
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