1. INTRODUCTION 1.1 Background Seldom to listen women will appreciate they have a pretty face. Conversely, women always focus on the defects. “My eyes are not big enough.” “My face is not white enough.” Even they are pretty in strangers’ views. Women have low self-image of their bodies.
Women who wear cosmetics usually is said to be low confident of themselves and cosmetics are used to imrove their facial figures. According to Britton (2012) it has been found that cosmetics has a negative effect on a woman’s self esteem, body image and perception of beauty. Brinegar and Weddle 2014) claims that women can be said to has low self esteem if they tend to wear makeup more frequent and with a bigger amount. Britton (2012) also stated that pictures of perfect features of women that has been photo-shopped in advertisements caused the society to built up impossible standard of beauty which cause women to has lower confidence of themselves. In 2008, the YWVA USA reported that women’s obsession towards beauty has led them to has lower self esteem.
1 Introduction 1.1 Pelvic floor dysfunction is a problem Pelvic floor dysfunction is a substantial cause of suffering among women of all age group. It is largely ignored due to lack of awareness and hidden due to cultural background. Globally, it affects at least one third of women (Scherf et al, 2002). The women usually do not vocalize their symptoms especially if it is related to their reproductive function. Many women are too embarrassed to talk about it, some believe it to be untreatable and many women think that it is a natural process of ageing.
Companies persuade women that their size is not normal when it actually is. Current ads for certain fashion lines have only a few models with a specific body type: petite. Models with this rare body type are used to mislead women in society to believe that a model’s body is perfectly normal, not theirs. Not only have women noticed that beauty standards are unrealistic in magazines and online, but in real life. Numerous of women have complained to fashion
In the united states, body dissatisfaction is very common in women. In addition to dealing with their own body dissatisfaction, they tend to experience scrutiny and criticism from others about their physical appearance. Mass media pressure about how a woman's body look all leads to an unhealthy cultural need to be thin. Many women will acquire anyways to look thin and reach the expectation of thinness in American society. While the expectation of women to look a particular way or thin is increasing, the need to look thin can be unhealthy causing eating disorders in women (Lin et al, 2015).
The answer is that first, sexual advertisement can adequately draw people’s attention even though those sexual images have little importance to their products. Advertisements are the means of popularizing the products, to promote the products advertisements have to persuade the consumer to buy the goods, sexual objectification occurs when ads use women as decorative or attention getting objects with little or no relevance to the product category . Advertisement plays upon emotions, creating a scenario that heightens the consumer’s emotional state. They build a fantasy in which the consumer’s life is better because of the product. Advertisements sell values, images, love and sexuality.
Generally, they are willing to pay more for their preferred brand because they perceive some unique value in the brand that other alternatives do not provide. Additionally, brand loyalists buy less frequently on cents-off deals- these promotions only subsidies planned purchase (Aaker, 1996)
Many of the women are not satisfied with their own body image, which results into lower self-esteem. Advertisements and Media as a whole repeatedly portray images of thin and slender women. Previously, artists and actors were liked for their talents and skills, however,
1 “Don’t be dramatic, it’s just some plastic, no one will love you if you’re unattractive” by Melanie Martinez. Have you ever felt like you weren’t pretty enough, just because society has a different definition of pretty? Society today sets high standards of body image, facial features, and talents. Society’s high standards have various negative effects on us, especially if we’re girls. Setting these standards has caused an enormous number of girls all around the world to despise their flaws; therefore, have a very low self-esteem which leads to portentous physical and mental disorders and illnesses.
It is important to determine the value that free customers are adding to the business, for some companies it means less marketing costs and viral adaptation of the product and for some it means making money through advertising and selling data. C. Learn from free users: The companies can make a comprehensive analysis of conversion rates of free users and referrals given by them to determine the ROI from them. D. Costs to serve free users: It is important not just to understand the acquisition cost of free users, but also costs of serving them. A comparision of acquisition costs and an estimated conversion rate of free users will help the company to determine whether the business is economically viable and whether the company is able to balance its costs of free users from a specific number of paid members. Costs may include bandwidth, storage, customer support and