The Importance Of Communication In Tourism

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The importance of communication in tourism: Portugal and its image from travellers’ perspective

Abstract: Communication in tourism is a fundamental tool to promote at the best a destination. In the following paperwork a quantitative and qualitative research of the official Portuguese Instagram travel account has been made. It focuses on the analysis of the places and sites promoted by the travellers. The aim is to explore the insights of Portugal and its means of promotion in the online environment.

Keywords: tourism, emotions, communication, Instagram, Portugal

1. Introduction

Tourism is the activity of individuals that carry out the practice of traveling with the purpose of relaxation. This activity has been conducted since the ancient times, where traveling represented a privilege for the educated people or royalties. The word “tourism” has acquired its meaning from the from Greek and Latin words for circle and turn, and that tourism and tourist represent the activities of circling away from home, and then returning (Theobald, 1998). Moreover, previously to this denomination, the word “hospitality” has been used and it derives from the Latin hospes (guest, host, and foreigner) (Latdict, 2014) and first appeared in the 14th century. The word tourist appeared in print much later, in 1772 (Griffiths and Griffiths, 1772). However, the concept of tourism can not be limited to the mere linguistic meaning, since it encompasses a broaden area of subjects, mainly

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