The studies of (Law, R., Qi, S., & Buhalis, D.2010; Zhang,L., 2015) revealed that both tourists and tourism organization harbor the same idea that the internet is a platform for buying and selling of tourism products that stimulates promotion to target audience. The significance of tourists’ behavior is becoming more focus on tourism service providers around the world (Choi, M. J., 2015a; Choi, M. J., Heo, C. Y., & Law, R, 2015b) at various tourism destination. In recent times, tourism organizations have become aware of the importance of creating value for tourists’ experiences (Datzira-Masip,et. al., 2014; Wang Y. C. and Pizam,A. 2011; Phau, I., et al., 2010).
“A consumer as an individual who, through a process of decision-making, obtains goods and services for personal consumption” (Page &Connell, 2014, p.54). In tourism, valuable experience of destination environment could also be acknowledged where tourist turn into a consumer of place or culture. Besides that, he also might be a byer of local products in a certain destination. So, this report represents the tourist’s behavior on vacation. In addition, the questionnaire below helped me to analyze my partner 's holiday desires by taking in consideration her age, nationality, marital status and occupancy (appendix 3).
The analysis done, was mostly based on the dimensions of cultural differences given by Geert Hofstede. The knowledge gained by theoretical studies was the basis of the research objective and the scope of the study. One important thing learnt was that the dimensions used for study can be used to compare the cultural differences between different countries and cannot be used to compare the values of individuals. The points learnt from theory helped in discovering the depth about the big picture regarding cultural differences and can be used further to avoid conflicts and situations of tension and successfully deal with international tourists. Cross cultural knowledge can be really useful in the tourism industry for both the host as well as the visitors.
Anthropology offers a distinct point of view on tourism as an element of human culture, where the “main foci of attention are the forces that generate tourists and tourism, the transactions between cultures or subcultures that are an intrinsic part of all tourism, and the consequences for the cultures and individuals within them” (Nash and Smith 1991:22). From a methodological point of view, the holistic, qualitative contribution of anthropology is quite widely recognized by tourism researchers. The interpretive methodology characterizing this field is ethnography, worried with deciphering human behavior in its cultural and social setting. From that point forward, other methodological approaches are bringins interesting experiences into the human sciences of tourism. Organizational and Strategy Research can be can be seen in the middle of interpretive and positivist methodologies, where the interpretive one is a relative newcomer on the scene.
The social exchange paradigm can be a useful theory that can explain both the positive and negative impacts of the tourism industry as perceived by the host group. According to this theory, people always pursue what is valuable, which means that the perceived value is one of the crucial factors that determines the residents' awareness of the tourist. Andereck et al. (2005) explains that "stakeholders' attitudes toward and support for tourism in their community will be influenced by their evaluations of the actual and perceived outcomes tourism has in their community". It means that if perception of local community is base on benefit from an exchange they evaluate it positively and therefore they help to promote and develop tourism.
imperative to determine the most critical reintermediation factors which make the highest impact on customer retention in terms of Sri Lankan travel agency business operation. 3.4 Research Question & Objectives Research objectives, questions and hypotheses guide decisions related to the type of research design employed (Bryman & Bell, 2011). Research objectives can be described as the steps the researcher takes in order to accomplish the aim of the research (Quinlan, 2011). The primary objective of the study is to identify the degree of disintermediation experienced by Sri Lankan travel agencies, thus understand the potential impact of e-tourism on inbound travel agency operation in Sri Lanka. Then identify key reintermediation factors
We can promote our spa by using the nature of the product which is introducing the products through newspaper, brochures, websites, blogs, and others. Therefore, to make a promotion also shot the target at which the communication is aimed whereas both ‘push’ or distribution channel-oriented; and ‘pull’ or final customer oriented communications are heavily used in health and wellness tourism. The stage in the life cycle in which the product is to be found that has create a global promotion mix for health and wellness tourism, since our products will be very different stages in the respective life cycles. The situation in whereby the marketer finds him or herself in the marketplace. So, to make the promotion for spa especially those forms that are not site-specific, are highly competitive and the market, especially in the luxury or the relatively easily standardised in term of medical tourism segments in the whole world.
The existence of alternative tourism has been present for a number of years (Jones, 1992). Alternative tourism has been known at an early stage as a formal concept which wanted to adopt a restricted perspective. For example, (Dernoi, 1981)discussed about homestay tourism as a form of alternative tourism where tourists stay in local residential houses for their accommodation (Weaver, 2013). It has as well been said that alternative tourism began to gain importance from the 1980s, when it was defined in contrast to conventional mass tourism as tourism that no longer concentrates on economic and technical necessitates alone, but rather emphasises the demand for an unspoiled environment and consideration for the needs of local people (Fennell,
Purpose –This paper explores the image of travel destinations after the visit by analysing sentiment orientation of the online reviews, and how this orientation, as well as other eWOM’s credibility sources, can affect the perceived helpfulness of shared opinions measured through the helpfulness score. Design/methodology/approach – Tourist destinations are increasingly affected by travel-related information shared through the Web. More and more people first check the previous travel experiences of other people to build their own destination image and to help them in their choice of destination. This paper analyses the shared opinions related to the city of Barcelona in a well-known electronic word-of-mouth (eWOM) website. The reviewers’ opinion
According to the book of Tourism Management, “Tourism may be defined as the sum of the processes, activities, and outcomes arising from the interactions among tourists, tourism supplies, host governments, host communities, origin governments, universities, community colleges and nongovernmental organisations, in the process of attracting, transporting, hosting and managing tourists and other visitors” (Weaver & Lawton, 2006; Goeldner & Ritchie, 2003). Furthermore, there are other definition for tourism. The definition of tourism is travel for recreational or leisure purposes. The World Tourism Organization defines tourists as people who travel to and stay in places outside their usual environment for not more than consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. This apparently shows that there are many definitions for tourism, and the definitions of tourism are not same, but the main definition of tourism is talking about travel to other countries for different purpose, such as travel for leisure and travel for recreation.