Design And Art: The Importance Of Context

It is widely believed that context is very important when people want to convey a message to others. Context is indispensable. Most of designers and artists always spend much time to care of context on their works. Even though the context is essential, people wonder that why context is so important to their works. This assignment will discuss about the importance of context factors to audiences in order to read and make meaning from a ‘text’. Moreover, it shows some examples to prove how designers and artists use context to communicate effectively.

It is certainly true that one of the main aims of context is an appropriate context to access to the customers or audiences. Context is so significant in society. For instance, in the marketing,

In this one, context within design and how designers and artists use the context to correspond successfully are deliberated. The designers provide an insight and their views on the context of their own design. On the other hand, the context must be balanced and harmony. (Bauer, 2014). In design and art, designers and artists must create a context, which is a visual context. It is very essential for their work. Context is originated in what the man made it. It depends on the spirit and intent of the designers or artists. By that way, they can use the visual context to help them communicate effectively and emphasize purposes to transfer. The artists design the context. It is one of the best manners to bridge between producers and consumers or audiences. For example, people want to watch TV after a hard day. (David, 2014). In this context, the audiences’ mind should relax so they will choose some channels entertainment instead of news channels. They will find a program, which help them be comfortable. When they change a lot of channels they are finding what the beautiful thing is. Through the context, between audiences and designers have an interaction. People may be attracted to the story that the designers or artists want to convey. The visual context also shows themselves as well as their soul through their work. That is a reason to distinguish distinctive

The designers and artists must control their techniques in context through many different areas. They have to select intelligent arrangement to design context, which is harmony and visual balance. Moreover, the designing context helps the designers and artists highlight the style of them. Take for example, Stefan Sagmeister was born in Austria. He is a famous graphic designer. His exhibition is always crowded. According to Session College for professional design in 2007 (Session college for professional design, 2007), on the Movable Column in Vienna, he was hired to design posters in order to advertise a fashion event here. Initially, he set the context in the inner city. Stefan intended to wear the clothes on the columns to advertise but the investor didn’t agree with him. Because of the belief in this idea succeed, he kept going on developing this idea in a different way. He made the models of the shape of columns and wear clothes for them. Then, he hired people such as students to wear the columns - Figure 1. Students stood inside the columns and paraded the streets in the inner city. Finally, he created a unique idea for the context and it was really successful. Design is a place, where people can reach their creativity and not be mandated by a programming system available. That is why the