The term of corporate communication refers to the manner in which the corporate identity will be transformed to corporate image, i.e. the transmission of the concept of corporate identity. Elements of corporate communication that is related to corporate behavior are the visual images as well as areas of marketing, for example advertising, public relations and promotion. In essence, you could say that it is the effort of the leaders of an enterprise to transmit the values and beliefs, as well as the idea of "us" through various ways: • Presentation and narration of past accomplishments from persons who worked and offered in corporation • Educational and informational seminars • the employees have the ability to express their opinion for decisions • coordinating events •
Organisational culture and communication also helps determine how a company relates to external stakeholders. For example, it helps a company put together documents concerning customer services, and as well as the approach to which employees deal with competitors. The way the employees apply this specification, is a result of effective communication within the organisation. (Wise Geek;
Inroduction Communication plays a crucial role in any kind of business. Although effective communication does not guarantee success of any business but in effective communication assure problem and very soon these problems will become a crisis. Communication in any business is of vital importance to be able to express objectives, necessities, emotions etc. In business, communication is used to promote a product or services, relay information within the business or deal with legal or similar issues. We can also define business communication as a process of transmitting information and thoughts between various parts of an organization and also to people outside organization.
In such an environment communication among the individuals and departments is crucial to ensure the organization achieves its goals. Effective communication is decisive for any organization as it helps it perform various tasks and activities. Communication plays a key role in activities such as employee management, product development, customer relations, and virtually every other aspect of running the business (Neves & Eisenberg, 2012). Communication directly contributes to the enhanced performance and thus the success of the institution. Through communication members of the company can get information on which tasks to perform and how best to go about this.
Communication in business is important for survival and development in business calls for cooperation between and among various individuals who have different backgrounds, hopes and aspirations. Therefore in order to have a progressive and harmonious interaction between and among these parties it is important for them to be equipped with a good communication skills. (kazungu, 2014) The main importance of having a good communication skills in business is, it can help your company to expand the company reach in the marketplace. You can know
The corporate image cannot be shaped by the company itself, but rather it is constructed by the customers. In todays competitive business climate, it is important for businesses to actively work and communicate a positive image. A company whose unable to manage its image is likely to encounter a variety of problems. The corporate image has to be properly developed and managed. It is one of the essential blocks of branding, and one of the main building blocks for marketing.
This is because the relationships with others also depend on effective communication in the workplace. An example that we can be take are from business fields. In business field, every day they need to communicate with their clients. The ways of they communicate are important to persuade their clients and make them believe to involve in the business together. If they fail in their communication means they can fail in their business too.
Internal communication refers to the communication that takes place inside the organisation to enhance good output and is facilitated by the management. Acasa (2005) viewed internal communication as “the provision and exchange of information and instructions which enables an organisation to function efficiently and employees to be properly informed about developments, policies, vision, mission and objectives”. It is important for the media organizations to market themselves and have a good relation with the public.
Effective communication is the backbone of every and any business. It provides the necessary transfer of information that allows for workers and management to adequately identify and carry out their roles as well as allow for feedback to be gathered on the operation and how successfully a companies goakls are being achieved through effective communication. Globalization though it facilitates a wide variety of business interactions across oceans and continents. It also promotes the impersonalization of communication thus reducing its effectiveness. Globalization being the process through which organizations at all levels interaction and integration across different nations where technology is the centerpiece to its functionality.
CHAPTER I COMMUNICATION 1.1 COMMUNICATION Communication is very important because it helps people to submit ideas and thoughts. Thanks to the media, people get information about your social circle and can share with others. The definition of communication is "a bilateral process, a circuit that two or more people interact through a set of conventional signs or symbols, both known" (ten Freijeiro, 2006, p. 8) Ten choose this definition because it is three elements are grouped, and these transmitter, receiver and message. So you could say it 's very important communication between their managers and workers, because the guarantee of a company is its good and excellent communication, can achieve its objectives within your company. Antonio Lacasa