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The Importance Of Creativity In Indian Culture

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Creativity cannot be defined -- it cannot be tied in boundaries, it cannot be made to stay within lines. Creativity is free, it's flowy -- much like a sari. Creativity and Saris go hand in hand. To begin with, I would like to salute that one person who looked at a plain fabric measuring 9 yards and said to himself/herself, "I can drape this piece of garment around a woman in the most lovely way and give her the power to be demure, graceful and sensual at the same time!" I love to embrace ethnic wear as you have seen in my previous posts here and here. However, I had never done a post completely dedicated to the signature attire of Indian culture - the sari. On a pleasant Saturday afternoon, I was invited by Triveni to meet up with their …show more content…

We want people to not just wear but experience ethnic wear. Our purpose is to make ethnic wear easily affordable and accessible to the people." Arvind tells me as he sits across a table that is sprawled with the latest look-books of Triveni. The look books varied from their printed Saris collection to their Bridal wear. As I flipped the catalogs of the printed Saris, Arvind quipped," Would you like to take a guess on the prices?" "These might lie in the range of two to three thousand," I replied. "Well! They all range from 1-1.5 k" He said while flashing a bright smile. " It was all I could do to contain my surprise. These guys had my attention to the last ounce! The collection was actually beautiful. I loved the fact that their selection catered to a younger audience. It boasted of colorful prints, innovative embroidery work and an extensive range of style and design. The materials used were Art Silk, Chiffon, Satin, and Georgette. The work that is done on these varied from brocade to foil print to …show more content…

"We have printed Saris that can be worn in a daily office wear or a casual wear setup. We have Kalpana and Jhumri collections that are more of party/semi festive wear. We have the traditional Bridal wear collection as well. We have a lot of Ghagras that are inspired from the colors of Rajasthan. Although we have introduced prints recently, we have been into embroidery and handwork from the beginning." "We opened our first online store in 2011," Arvind tells me when I ask him about Triveni's online presence. "The online collection is much wider as we also include accessories and footwear." I made a note to check the website as soon as I get home. But since I was new to the brand, I wanted to know Triveni's online experience. "We get a direct feedback from our customers online. This has helped us to understand them more" He says. Sticking to my plan, I checked out their website. Turns out, Triveni has not one but three websites! There is http://www.triveniethnics.com/, http://www.iness.in/ and http://www.huesandvibes.com/. While the first 2 links will take you to their online apparel collection, Hues and Vibes focusses on home decor. These guys have definitely broad

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