Crisis Management Case Study

INTRODUCTION.

As stakeholders require excellent customer service from organizations, organizations have a bigger task to deliver complete and honest services to its stakeholders, in doing so it is important to involve crises management in an organization’s practices because crises is a situation organizations are unable to avoid hence problems between organization and its stakeholders. Stakeholders are any group that can affect or be affected by the behavior and decisions of an organization (Angle et al.,1999; Bryson, 2004) The burden of controlling and managing these crises lies on public relations. Technology has long impacted how public relations practitioners do their work. Unfavorable media coverage is unpreventable for most organizations

In an era of internet driven world, this case sheds light on how social media is critical in leaking crises and also controlling crises and how important effective management of crises through practicing public relation is. On the other hand adoption of unethical use of public relation in handling crises can also be

Organizations finding ways to manage or control crises is essential. Many social scientist, public officials and cooperate executives now share similar urge to understand why and how crises occur, what could have been done to stop them and prevent future crises (Rosenthal, Boin & Comfort, 2001). Acts of God, human error and lunatic motives have given way to perspectives that fit with the context and process of contemporary crises (Rosenthal, Boin & Comfort , 2001). Research on causes of crises has become an interdisciplinary approach, giving way for a multi-level approach that grants us the ability to analyze the origins of any given crises (cf. Kiser & Ostrom, 1982). To further understand these approaches, focus has to be on individuals. For example, studying why and how human errors occur (Reason, 1990). Research done in this field strongly reveals that human errors and idiosyncrasies are inevitable and occur in every organization. One school of thought argue that most organizations fail to prevent human errors or alleviate the consequences of human failure and further argue that organizations tend to bring other-types crises enhancing process to the fore. Through a mixture of bad management and negative attitude to significant changes (for better or worse),