Culture In International Business

Introduction

Globalization is encouraging several business to expand in many countries. In some countries the business can’t resist because of the cultures and tradition in those countries. So before starting business in a foreign country one should know study culture of that county. A business can’t run successfully in a foreign country without knowing its culture.

Through this project I am going to explain the importance of culture of two countries in international business. The countries I have chosen is, India as the home country and China as the host country. These two countries are rich in their culture and tradition. By studying the culture and tradition of these countries we can understand the role of international business better. Then I will compare the two countries’ culture and tradition.

Some characteristics of human behavior and social practices like culture, expressive forms are found similar in all human societies.

Characteristics of Culture

In order to understand the culture better we must look into its characteristics. They are as follows:

Culture is learned: It is not familial biologically, it is learned socially by man in a society. It is not an innate tendency but acquired by man from the association of others, e.g. walking, dressing, eating are all learnt by human.

Culture is social: Through social interaction it develops in the society. It is shared by the man of the society, without the association of others no one can acquire it. It helps to develop qualities of human being in social environment. Socio cultural is, knowing about the people around us and someone’s family background. Social and political organization varies between different cultures. Art, music, dance, ritual, religion, technologies, cooking, shelter, clothing are part of culture. These varies from region to region. Also culture is a social behavior. Culture is social and it present at all human