Data Visualization Case Study
How Can Data Visualization Do Wonders for Your Business?
Do you know that only 6 percent of the data in the world comes from books and other printed materials? The remaining 94 percent is all digital and this figure is itself striking because digital data has been around for 3 years only whereas the human recordkeeping dates back to thousands of years.
Why We Choose Data Visualization?
Human brain has the ability to process spreadsheets and lists of figures but its attention span is only 8 seconds. It is preprogrammed for graphics and illustrations, not for written language.
Maryanne Wolf, renowned neuroscience and reading researcher, describes the human brain as an “open architecture”. When human brain reads, as per Wolf, it decodes the letters
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It will allow you to compare the current and the past performances while predicting the trend for the future too. After gaining the ability to make such correlations, the executives can easily identify the root cause of different problems resulting in their quick resolution.
A New Business Language
By creating a new business language through data visualization, you can add a narrative to it. This narrative will help the data in showing more than just the traditional KPIs and will engage the executives to look at the business and operational data from different perspectives.
For example, in a traditional company, a static bar chart will show a certain percentage of growth or revenue but will be unable to reveal other important information – the factors which are responsible for the growth and the product groups which are underperforming or well-performing.
To reveal such information, a heat map will be required enabling the higher management to get accustomed to different ways of looking at the operational data. It will provide them with broader analytics in their search for great
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