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The Importance Of Destination Image

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Based on the article’s literature review: a.What is the definition of “destination image” and Destination image means the sum of beliefs, ideas and impressions that a person has of a destination. Destination image is a complex concept that is still controversial even after more than three decades of investigation. (Dan Wang, 2014) b. What are the main two components of it? Scholars agreed that destination image consists of two basic components, including organic image and induced image. The induced image has been identified as an important trigger to visitations, and has attracted the attentions of scholars. (Dan Wang, 2014) How does a traveller develop a destination image? The organic image, though less researched, is highly important …show more content…

A series of studies were explored and the results of social media had portrayed and formed a picture result on the formation of organic image and destination image. (Dan Wang, 2014) How can mass media influence an organic image of a destination? Communication studies also identified that the exposure to mass media, messages can lead to the changes in people 's perceptions and opinions. Hentence, the mass media such as newspapers and televisions programs play an important role in shaping the organic image of a destination in certain areas. (Dan Wang, 2014) Why did the authors choose to look as the organic image of Singapore among a group of young Hong Kong residents? This study explores the impacts of the mass media on the formation of organic image of destinations. Investigating the organic image of Singapore from the perspective of Hong Kong local residents, this study identifies the effect of positive, negative and neutral news reports on the changes of organic destination image. The study provides important marketing insights for destination marketing organizations (DMOs) to develop more effective communication strategies in a complicated media environment. (Dan Wang, …show more content…

First, with the acceptance of the impact of social media/news to the opinions and views of other people , the organization should start considering the idea of monitoring the new reports that show up which talks about a certain destination. They should also try to strategize themselves in deploying their marketing ideas and take the authority to make an impact on news reports that are talking about different destinations positively. They should also try minimizing the influence of unreal and unfavorable news. Hence, the news reports on big events frequently offer excellent opportunities for improving public relations to everyone. (Dan Wang,

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