Background of the study Today advertisers actively employ social media platforms to build “positive brand relationships with young consumers by promoting advertising messages on these sites” (Okazaki, 2011). One of the key tools of efficient advertising is the mechanism of targeting that helps segment audiences by filtering the information upon which users are divided into market groups. The problem of finding new ways of targeting audiences and attracting social advertisers to media platforms is a heated topic due to the fact that more social network actors have recently joint the battle for a piece of an advertising pie budget. For example, one of the most popular social media platforms Instagram has recently changed its strict media plan
This can be done when an event has happened or a stakeholder has supported an initiative by the organization, wherein giving recognition to the publics is viewed as possible through the media with a personalized touch. Lastly, the immediacy of feedback embodies the characteristic of Facebook being an asynchronous channel which is seen as an advantage for receiving quicker responses from its publics (Hopkins, 2012). This theory proposes the identification of which media as deemed to be most effective for a certain context rather than the process of organizational members choosing the media. Using this framework for this study, the researchers aim to analyze the content of the organization’s Facebook page with regard to the richness and quality of the content. Various organizations such as non-profit organizations in Libya and local governments in Europe are engaged in ways of ensuring that their social media is of quality (Attouni & Mustaffa, 2014; Bonsón et al., 2013).
Here the AIDA model is associated with motivation, perception, learning and memory to reach to the conclusion that advertising influences the customers through the cognitive aspects. Using these aspects the advertisers attract the attention of the customers and effective ads help in distinguishing the services and products offered to the customers by different brands. Since online market in India as well as in various countries has extensively grown, authors Gaurav Bakshi and Surendar fell that now is the right time to invest in online advertising. Mobile marketing and social media marketing can be really profitable for the marketers but for this the target audience has to be very carefully selected. The communication in the advertisements should be straight and not confusing for the customers which will lead to loss of
In groups such as Keep Britain Tidy, which relies on social media to spread the word and change people’s views on the topic. This group enables a safe space for people with similar views and people who want to act. However, there is a problem with social media as it is run by corporate
Market research always helps in trying the new approaches to understand which methods shall stay relevant and bring in positive results. Social media helps to build strong relationships with customers, explore new opportunities in the business, generate more interest around their offering, keep up with the industry trends and also keep a check on the competitor’s activity. The marketers put in efforts to generate interest and increase traffic on their websites. They try to do this by creating interesting content and demonstrating their offerings in an exciting way. The consumer is encouraged to stay engaged through these efforts and eventually their feedback is also sought.
The communication department has provided me the skills to look at an issue critically, problem solves, and use research to find the proper tools to reach the ideal audience. An example is my research paper on filter bubbles. “(Social) Media Bias” exampled the positives and negatives of filter bubbles and its correlation to biases. I was able to take the information and share it was my boss at Metropolitan Ministries’ marketing department. My knowledge of the algorithm changed the way we boosted ads on Facebook.
According to Hanson et al (2010), citizens are encouraged on SNSs to “create their own political content, distribute it online and comment on the contents created by others” (p.585). As a matter of fact, both traditional media and new media are essential. This is as such because they both act like a ‘watchdog’ and serve as an electoral campaign platform which eventually reinforce democracy (Elchahabi and Gallagher.2015). Social media has metamorphosed the way political actors and candidates communicate with the population while also giving the opportunity for a two-way communication and connection in turn generating awareness and support of the government’s initiatives. .
Social media can also bring progressive social change in a contemporary society to solve social problems. The only problem is that if billions of people are using social media but still there are lots of issues which are uncover and people don’t even want to discuss them. Social media is a very effective tool to change the perception of the society if used to raise these issues in a right way. Raise your voice against those issues which are overpowering us. In country like India we can freely share our thoughts on Facebook, twitter and many other social networking sites which do affect people’s perception so can we start using social media more and more for the social cause.
Bhd can employ public relations (PR) officers to help them manage a particular event such as the fresh and healthy beverage products as well as after-sale services. For example, the company can organize a consumer television programmes with a wide and more direct audience. This initiative can have a very powerful impact on the success of a company. Mr. mega Bean Sdn. Bhd should consider this as it will improve and broadcast their reputation when consumers mention that they are going to contact a consumer television programme or the newspaper to enquire about the
(Ryan 2011: 15) The next chapters will explain more about each of the world’s current most widely used social medias. There are, of course, many other social networks and applications (apps) available but considering the study, the focus is on the main medias. 7. Victor Van Valen has published article “Is Your Marketing Smart” Today advertisers not only need to cater to and directly pinpoint a precise targeted audience, but they need to customize their advertisements as well. In web media, you have an idea of who will see your ads, and it create an impact on your audience.