Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
INTRODUCTION – We have chosen the topic “social media marketing” because as per the current scenario, social media has taken over the market like a storm. Social media refers to online tools where content, opinions, perspectives, insights and information can be shared. It is also about the relationships and connections between people and organization. Social media is affecting the way individuals communicate with each other. Because of this tremendous growth, companies are trying and figuring out how to utilize social media to reach millions of consumers.
As a result, successful marketing strategy really needs social media to increase brand recognition of the products and services. Social media is recently a required marketing tool to make the company thrive and keep up with the changing world. In marketing plan, social media plays crucial role because of the better communication, customer’s convenience
On the one hand, customers can perceive more information provided popularly over the Internet, which is about the products or service they tend to use. On the other hand, companies can use social media as an economical information channel as Fulgoni and Lipsman (2014)
Both big and small companies are realizing the importance of Social Media influence on the public and how fast they need to adopt methodologies in this sphere. Businesses try to seek attention of such audiences and come up with an online sales promotion idea to increase their vitality online. Sometimes they send them free samples, coupons or discount offers. They don’t miss any such opportunities! A customer nowadays looks at the social media marketing campaigns and often gets influenced.
Role and Significance of Online Advertising With Reference To India Dr.M.S.Khan1 Shilpi Pal2 Abstract Online Advertising is one of the best ways to promote and attract more customers these days as people are now interconnected globally through technological frame. Organizations are able to attract customer attention easily with the help of Online advertising which appears on internet websites in the form of social media site, pop-ups, Banner advertisement, etc. This Paper highlights not only the acceptance of online advertisement to the consumer but also the profit maximization through per click to the organizations and how organization can maintain huge digital database and electronic customer relationship management (ECRM). It is the one
These activities of users allow blogger to enhance the reach of the customer on domestic level as well as global level. Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses.
Moreover, Internet provide advantages for businesses to sell their product and services to a much wider to reach potential customers (Puranik & Bansal, 2014). The Internet has rapidly advanced into global phenomena and is changing consumer purchasing behavior (Shergill & Chen, 2005). Nowadays, most of the companies using the Internet with the purpose of cutting marketing cost, therefore, to reduce their product price in order to stay ahead in a competitive market (Shergill & Chen, 2005). Apart from selling product, companies can also deliver information, conduct satisfaction survey and getting feedback from customers through the Internet (Shergill & Chen, 2005). Without a doubt electronic commerce (e-commerce) has grown rapidly and extensively in current business world.
Numerous affiliates make money through simple links, e-mail marketing, or even developing ecommerce shops with affiliate products. Text messaging Mobile marketing is one of the major growth areas in digital marketing. The enlarged usage of smart phones around the world has resulted in a greater addiction on them for fast and timely information. Blogging, RSS & News Feeds Blogging strategy brings together SEO, PR, social media and web design. A good quality blog will be one that attracts natural, organic traffic by effective keyword research, as well as social traffic.
Dependent variable: The attitude toward advertising on Facebook is the dependent variable of this study. Independent variables: Perceived interactivity, credibility, advertising avoidance and privacy are the observed factors in this study that influence the attitude toward advertising on Facebook. 1.6 Justification of the Research The research is justified on grounds of: • Rapid growth of Social media, especially Online Social Networks, both world wide and local. This justification is partly explained in section 1.1 (Research background). Online Social Networks are becoming the primary arena for highly targeted marketing and advertising and have become a medium for market practitioners to easily engage with potential consumers.