Digital Advertising: The Influence Of Online Advertising

Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing.

Many of them now use social media, not just for sharing of information and a platform for communication, but they have found a great advantage from it for entertainment purposes. Social media websites are indeed competing to provide the most engaging conversation and quality entertainment to their users. And what’s exciting is that no one knows what would be the next thing in line. One thing is certain though, social media will continue to change in its every aspect as time

Nowadays, consumers have been using social media in larger number and more frequently, which gives an opportunity to entrepreneur to reach and in touch with more people using social media platforms specially Facebook. Consumers mostly use this platform to make more friends, relationship development and deepening their relationships. Normally, social media is also called interactive media which provides travels agents not only provides one-way information but also to keep them in touch and interact with the content. Websites and Facebook pages are usually common tool used for businesses. Basically, Facebook establishes one-to-many relationship between business and receiver of the

Due to high demand for internet users to maximize the data plan, Maxis introduces additional top up for mobile data to surf the internet if the existing data is used up. Besides, customers could share their data with registered family numbers. It is the different package of product that Maxis offer to their customers. In the mean time, the company could boost customer usage and promoting their services by price penetration strategy since there were high accessed of internet network coverage widespread in Malaysia. Moreover, Maxis store could be found in every state and each district in this country.

The first stage represents attention or awareness. It refers to the ability to attract the attention of the consumers and how do the retailers will make buyers aware of their products or services. In our modern world the presence of the internet has help a lot in the word of business especially when it comes to giving awareness of a product or service that a company offers. The second stage is interest (tdisdi.com) is one of the most challenging stages in the AIDA model. This includes demonstrating of product benefits and advantages instead of focusing only on its features, to make people get interested in their product.

This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture. This is then acted on and the improvement of products and services can be implemented more quickly.

Also, the technology not only makes people’s life easier, but also acts as a third-party to connect people. These days, the technology tends to develop rapidly. Due to the advanced technology, media have been also developed rapidly. Also, we became to watch and use different kinds of media or media platforms such as social media or social networking sites and individual media. According to the article, Social Network Sites: Public, Private, or What?, “Social network sites (SNSes) like MySpace, Facebook, and Bebo are ubiquitous and today’s youth are spending a great deal of time using these sites to access public life” (Boyd, 2007).

When marketing managers of Smart wear thought they had a handle on applying social media to make brand acknowledgment and sales, social advertising gets thrown into the mix and adds both confusion and optimism. As social media has been a successful approach for people to understand about new brands, products, and services, smart wear is identifying the shift in advertising policy it provides. With the chance for visual communication and focused segmentation that social ads presents, the percentage of overall marketing budgets spent on social media jumps from 10.7 percent in 2015 to 14 percent in

Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods. Nowadays, the desires to shop and buy through the Internet become a trend to the people. Usually, the rate when people use to online shopping is during the festival season such as Hari Raya Aidilfitri.

Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society.

Censorship is a common theme in both books and movies today. The novel, Fahrenheit 451 by Ray Bradbury, and the film, Equilibrium, are no exception. Censorship is the regulation and control of information viewed as unacceptable by a person or group. Censorship is often used to hide information from the general public in order to enforce their ideology and to prevent people from becoming educated on a topic to form their own opinions (Definitions of Censorship, n.d.). This creates a large difference in social stratification between people in power and the rest of society which is why it holds so much power.