ipl-logo

The Importance Of Digital Communication

792 Words4 Pages

Communication is a key part of every success-focussed business. Over the years, much has been debated over how digital is rapidly shaping and influencing the wide communications spectrum. While many argue that traditional media is losing its relevance and sheen with every passing the day, it is becoming mandatory for conglomerates to make necessary changes in the approach towards the use of communication techniques to get noticed.
In simple words, digital communication has been responsible for driving change – global trade has expanded, markets have converged, ownership structure has changed, new media products have been unveiled etc.
The possibilities are infinite with digital communication. Marketing mavericks are of the opinion that digital will continue its stronghold in the communication spectrum. Since digital has the ability to pinpoint the target reach, which lowers wastage, it is expected to take centre stage across the marketing plans of the different categories.
PR agencies that rely heavily on different modes of communications for effective client servicing are of the opinion that digital communication is the future of marketing. In a cluttered environment, while the brands are focussing upon the use of digital communications for better targeting, they are likely to opt for experiential marketing to sample their offerings to the customers. This bringing desired results for categories such as luxury, food and beverages.
The presence of right tools can ensure

Show More
Related

  • Racism In Sociology

    1148 Words  | 5 Pages

    A first look at Communication Theory. New York: The McGraw-Hill Companies. Introduction To the study Of Society Journal (1)

    Read More

  • Kardashians Research Paper

    1003 Words  | 5 Pages

    McLuhan’s notion of “the medium is the message” has manifested over time and can now be applied to new mediums that were not around, or not popular, in McLuhan’s time. Social media platforms are a new medium that corporations take advantage of to promote their products to a large following of people. Platforms such as Twitter and Instagram are heavily used social medias that are regularly infiltrated with advertisements directed at a certain demographic of consumers. To further advertise products, corporations pay largely-followed users to

    Read More

  • How Has Digital Media Changed Social Interactions

    1263 Words  | 6 Pages

    Digital Media, Social Interactions and Human Connections How has digital media changed social interactions? Do you believe it has deepened or weakened human connections? Defend your answer. Introduction In the premodern era, human communications were mostly through face to face interactions.

    Read More

  • Impact Of Digital Marketing And Online Brand Alliance

    1949 Words  | 8 Pages

    TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of

    Read More

  • International Communication Assignment

    1005 Words  | 5 Pages

    Companies want to have a competitive edge over others in the business. Global Communications is at point, where they need to make some changes to their organizational structure to remain competitive in the market. The new approach of Global Communications will bring astonishing opportunity for growth in the industry however ethical dilemmas and issues will arise when the company implements the new plans. This paper will evaluate the issues and opportunities facing Global Communications in their goal to become a global leader in the industry. First a look at the situation Global Communications is facing to better understand opportunities and issues.

    Read More

  • Informative Speech About Technology

    1428 Words  | 6 Pages

    We all use it. Whether it is a text to your significant other, a hard work day on the job, a quick drive to the store, even something as simple as going to church, no matter where we are we always seem to be using technology. Technology is a growing issue with each passing day and even though there are positive effects it also has its negative side. It affects the things we do such as communication and playing, but most importantly affects our brain with our daily thought process. Today, Im going to inform you on how technology has affected you and your daily lifestyle habits.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Essay On Social Media And Public Relations

    1390 Words  | 6 Pages

    According to a study by TeamLease, a human resource service company, employees spend more than 32 percent of their time on social media every day. Social Media has now become a major part of the everyday life for a majority of online Indians. Social media is giving rise to new and plenty of platforms to communicate, as well as different styles of communication. It is important to understand these new channels of communication in order to effectively and efficiently utilize them as a means to communicate with the public as well as to know what implications they may have for the public relations practice.

    Read More

  • The Effect Of Technology On Communication

    738 Words  | 3 Pages

    The world today is overflowing with technological gizmos which have greatly affected the lives of people. People have become overly dependent on technology. The technology seems to have control over our lives. Over the last decade, it has done nothing but become more advance from day to day. Gadgets such as computers, smart phones, and television have been invented over time to make our lives easier and more convenience.

    Read More

  • Definition Essay On Luxury

    1004 Words  | 5 Pages

    Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

    Read More

  • The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

    1667 Words  | 7 Pages

    Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

    Read More

  • Reflective Essay On Digital Communication

    1893 Words  | 8 Pages

    The world we live in today is predominately changing with the advancement of digital communication in the daily aspects of our life. The rapid growth and evolution of digital communication, has resulted in it now becoming the backbone of the way we interact with other people. Beginning from simple 160-character SMS messages to text’s influence on the internet including Facebook, Twitter, Blogs and Instagram and then introduced on our mobile phones with BBM and whatsapp; digital communication has become a part of our spoken discourse. Digital communication in every aspect has impacted our lives as it helps jobs and businesses communicate a lot faster through e-mail, multimedia and texting.

    Read More

  • Essay On Causes Of Globalisation

    2111 Words  | 9 Pages

    Introduction Globalisation is the process that brings together the complaints nations of the world under a unique global village that takes different social & economic cultures in to consideration. First this essay will analyse globalisation in a broader term, second the history and foundation of globalisation that were intended to address poverty and inequality, third the causes that lead to globalisation and the impact that globalisation has on the world’s economy. The participation in the global economy was to solve economic problem such as poverty and inequality between the developed and developing nations. What is Globalisation?

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.

    Read More

  • Importance Of Communication Technology

    897 Words  | 4 Pages

    Communications Technology Introduction In this essay I am going to discuss the current and relevant issues of many communication technologies and their uses also the different types of communications technologies that are used in everyday life. Their advantages and disadvantages along the lines of how they affect our personal and professional lives. I will also touch on the health and safety communications legislation and its roll in modern life. Current and relevant issues in Communication and Information Technology

    Read More

More about The Importance Of Digital Communication

Open Document