The Gestalt Theory Of Digital Design

In this Era that humans are thriving in, technology has become a way of life. Technology is how we communicate with each other and how we transfer information to one another. The way that we design and organize how advertisement and information gets out to the public is extremely important because human beings are drawn towards things that appeal to them the most. Digital design is the brains of technology.
Ways to effectively use digital design can be broken down into multiple theories.
One theory that is very popular and important in digital design is the Gestalt theory. The Gestalt theory was developed in the late 1800’s and early 1900’s by Max Werthiemer, Kurt Koffka and Christian Von Ehrenkhels. (http://www.gestalt.org/wulf.htm) This

A focal point is the focus or main image that will attract the attention of the targeted audience. A strong focal point is important to communicate a certain idea and should be the most dominant piece of the entire design. The objective of a focal point is to have your purpose stand out and be unforgettable. A good focal point is simple but not so simple that it bores the audience, but interesting enough to attract and keep the attention of the audience. An important part of having a good focal point is to make it different than others and memorable. Text, color, and contrast should all play a part in a strong focal point. A focal point tells a short story unlike an idea without a strong focal point. A focal point should always be used instead of a basic design because it’s the attention grabber, explains motive and better explains intent. Focal points effect digital design because as soon as the viewer sees a website they should know what the point the designer is trying to make. A focal point helps build a brand and help people associate your logo/point with your over all website.(https://www.smashingmagazine.com/2015/02/design-principles-dominance-focal-points-hierarchy/)