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Essay About Digital Marketing

813 Words4 Pages

1.Introduction: In the era of globalization and digitization, the field of marketing propped-up by digital media like internet, mobile Apps and other digital appliances has played a pivotal role in assuaging the pressing needs of customers as well as clients. In the advancement of digitization, producers and marketers with ease are able to reach out to the customers against the clock without any stultification. Moreover, the posting of advertisement with regard to the promotion of products or brands with the aegis of digital media gives wider exposure to people across length and breadth of the country. Economic growth of the country has ameliorated drastically through digital marketing. Unlike the earlier days, consumers can now have fleeting …show more content…

3. Ten Reasons which elucidate of digital marketing being advantageous to housewives. A. Digital marketing, being the fulcrum of commercial sectors had given a humongous exhortation to women especially housewives to acquaint themselves with the growing demands of life. Internet(being the lynchpin of digital marketing) had paved the way for housewives to stand on par with that of men. Nowadays even women in villages have acquired rudiments of computer knowledge and internet to take progressive steps in life, the glimpse of which we could get it of from the states like Gujarat and Maharashtra.

B. Housewives can avoid going to physical establishments like shops and retail markets for the purchase of commodities spending protracted hours in shopping wasting their time and energy. They can now languidly sit at home and surf through various websites in order to make the best purchase of products with the help of internet which also gives them scope to advance in life rather leaving them as stragglers. They can glance the review of any product before making a …show more content…

Online shopping like Amazon, Flipkart, and others have fired the minds of housewives to explore various options during the purchase of accessories. Online marketing got bolstered mainly due to digitization and this, in turn, has given them an opportunity to open the bank account and obtain the debit card for an independent

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