The Importance Of Digital Marketing

813 Words4 Pages
1.Introduction: In the era of globalization and digitization, the field of marketing propped-up by digital media like internet, mobile Apps and other digital appliances has played a pivotal role in assuaging the pressing needs of customers as well as clients. In the advancement of digitization, producers and marketers with ease are able to reach out to the customers against the clock without any stultification. Moreover, the posting of advertisement with regard to the promotion of products or brands with the aegis of digital media gives wider exposure to people across length and breadth of the country. Economic growth of the country has ameliorated drastically through digital marketing. Unlike the earlier days, consumers can now have fleeting…show more content…
3. Ten Reasons which elucidate of digital marketing being advantageous to housewives. A. Digital marketing, being the fulcrum of commercial sectors had given a humongous exhortation to women especially housewives to acquaint themselves with the growing demands of life. Internet(being the lynchpin of digital marketing) had paved the way for housewives to stand on par with that of men. Nowadays even women in villages have acquired rudiments of computer knowledge and internet to take progressive steps in life, the glimpse of which we could get it of from the states like Gujarat and Maharashtra. B. Housewives can avoid going to physical establishments like shops and retail markets for the purchase of commodities spending protracted hours in shopping wasting their time and energy. They can now languidly sit at home and surf through various websites in order to make the best purchase of products with the help of internet which also gives them scope to advance in life rather leaving them as stragglers. They can glance the review of any product before making a…show more content…
Employment opportunities have rapidly knocked the doors of housewives with the sprawling of digitization. Being behemoth in its services, It provides ample job opportunities to women in various spheres like SEO, content marketing, web designing, digital marketing and social media networking sites and can take up any of these jobs apt to their profile and personality sitting at home. Work from home job is perhaps the best one for housewives without any tensions and pressure. F. The Internet has become ubiquitous at least in urban areas for effective communication bridging the gap between clients and customers or between employer-employee. So every housewife can leverage the benefits of the internet to have quick communiqué with their customers and clients sitting at home and social networking media sites add a feather on the cap to this. G. Digital marketing is the most lucrative field(as the entire future is counting on technology and digitization jettisoning paper usage) especially for women who are on the urge to escalate their business growth and earn huge bucks in a short period of time. With minimum efforts and maximum efficiency, they can skyrocket their career and reach the zenith. So housewives can buoyant their status in life by acquiring a taste for digital marketing
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