The Importance Of E-Commerce In The Tourism Industry

Infomediaries are web-based market makers that leverage the Internet to bring together buyers and sellers in niche markets, charging commissions for the products they help move... Sabre-type infomediaries took in $290 million in 1998. By 2002,... that number will grow to $20 billion” (Malik,1999). With technology like Sabre in picture the airline industry had enough information in terms of suppliers, global distribution systems, travel database etc. to create a market place which almost had perfect information regarding schedules and fares which incepted the idea of e-commerce in travel industry (Smith, Gunther, Rao, Ratliff, 2001).

However, today’s dynamic international marketing environment has created vast opportunities for organizations but at the same time, it has brought major threats which lead to business failures. Organizations can become highly competitive through the internet where the prime role is of E-commerce. E-commerce is the revolution

Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

A time before the introduction of Internet, the consumer would visit a travel agency to review the tourist information, usually conveyed through the travel brochure, and select the options that most interested him. Today, one can no longer speak of this kind of tourism. The growing world population, evolution of tourist behavior and introduction of the internet has expanded the

The travel and tourism industry is the world’s largest commercial sector industry. (TG Journal, 2008). Tourism industry is one of the most dynamic and competitive industry in the globe. Customers’ needs and satisfaction keeps changing and tourism study should able to balance those changing aspects or trends of the customers to adapt as the business industry. Tourists travelling to their destinations demands certain services and facilities such as food and accommodation, transportation, communication, security, entertainment, etc.

University of People BUS 2202 Professor Jane Burman-Holtom September 28st, 2016 Three ways e-commerce can provide services for its customers. Three ways e-commerce can provide services for its customers. In this week’s written assignment I’m going to describe three ways e-commerce can provide services for its customers and to provide three examples of each. To further entail other requirements, this paper is aimed to be two pages in length, double-spaced in Times New Roman font which is no greater than 12 points in size and lastly include a reference list.

Travel and tourism industry is one of the most important factors of online commerce businesses which impacts profoundly and changed overall structure of the industry. Facebook is one the hot spot of social media marketing where travel agents do posts their promotions frequently. Online travel agencies have anticipated ever since the emerging of new marketing dynamics and consumer behavior. With the diffusion of interactive web 2.0 features and application, travel and tourism have become real conversations on thrilling platform of human

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used. Or what we know and familiar with as online shopping.

“Tourism Behaviour understanding includes the idea and knowledge of the different factors which are by no other means very obvious because the effects which do shape the activities and tastes of tourism are often highly embedded in the cultural and the personal biography of the individual that the whole of subject is not known of how actually they were made.” (Seaton, 1996).

Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.To be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry.

And as we know economy and tourism drive each other and it’s important to think about the economical aspect. So, the main importance of tourism portals is publicity and promotion of unique events in the

The idea, “The customer is always right,” has become a general knowledge. In today’s world, this thinking has become obsolete. The hospitality industry has come to adopt that the customer comes first. That is why in terms of developing the hospitality product, the industry has been built to cater to the needs and wants of the customer.

The main concept is to provide number of quality services to the tourists, who planned their trip through a travel and tourism firm.

Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002). E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes.