The Importance Of E-Marketing

Business organizations are increasingly focusing on e-marketing as the basis of their operations. This decision is attributed to the high number of individuals with access to the Internet connection and the emergence of mobile devices to complete monetary transactions. In fact, companies develop online retail platforms depending on their products’ nature and target customers. In most instances, corporations have contacts on web homepages to initiate conversations with their client bases (Constantinides). As the example of Apple shows, the effectiveness of e-marketing techniques improves business entities’ performance since they create new revolutionary platforms for such firms to interact with their customers.

Apple Inc. is one of the leading manufacturers of electronics in the world. The firm engages in a wide variety of products, such as iPhones, watches, TV sets, iPads, and music players. Due to the different commodities that the company deals in, an effective marketing strategy should be implemented. Moreover,

Under most circumstances, buyers complain about customer care departments’ meager interests whenever they make inquiries about the purchased commodities. However, with the inception of social media platforms, companies should be able to address the underlying issues promptly (Constantinides). If I was responsible to devise an action model, I would pay significant attention to establishing 24/7 customer support with representatives sincerely willing to help each client. Since I consider social media platforms as rather communication tools than promotional ones, my approach would focus on making any auxiliary services convenient for customers. Thus, Apple should more contribute to developing online communication as with its advantage to provide the clients with various interaction possibilities, the reduction of customer base may be effectively