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An Essay On The Role Of Email Marketing In Our Society

700 Words3 Pages

Most of us jump on our work and personal computers several times each day to check our email. It has become an effective method of communication for work, personal relationships, and marketing. You may have noticed you get more emails encouraging you to purchase items than ever before. This is because email marketing has become one of the most popular methods of reaching consumers who make purchases online.

Email come into existence in the 1990’s as the internet was starting to become more popular. Businesses quickly figured out that this was a great way to reach customers. It was also less expensive than mailing out advertisements to homes. By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Businesses spend a great deal of money creating email marketing campaigns that won’t be confused with spam.

In fact, email marketing hit a huge road block when spam filters became so popular. Many email marketing campaigns had to be revamped as they were being wiped out by the filters. Businesses were losing money on the marketing campaigns and not getting any results. However, savvy computer programmers and businesses soon learned that effective email marketing titles and headlines as well as using their real email …show more content…

The idea of shopping online has become very convenient in our society. After all, it allows you to compare prices in a flash. Most of us are too busy to run from store to store. Shopping online has given those in remote locations the chance to get all the gadgets out there they desire. It is only logical that consumers are paying more attention to email marketing since this is the method they are using to do a large portion of their shopping. Email marketing has become mainstream. Almost every website gives the consumer the opportunity to give their email address and consent to being solicited with email

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