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Key Assumptions Of Effective Communication

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When a disaster/emergency occurs, people expect government officials and some non-profit organizations, such as the Red Cross to be there to help them out in their time of need. In order to help these people out, there is an important element that needs to be taken into consideration, and that important element is called communication. Communication is important because without it, there can be chaos and confusion on what needs to be taken care of, and how they should proceed after the emergency. The communication between the multiple levels of government and non-profit organizations, is key in helping these people out and getting a more effective response. When we have great communication, between the multiple levels of government the emergency …show more content…

If there is effective communication, lives can be saved, we can get medical aid to the injured, and can examine the damage that the disaster caused to the affected area, and what the next logical step in the recovery from the disaster. The reason for effective communication comes from five critical assumptions, which include, customer focus, leadership commitment, good information, and media partnership (Haddow, Bullock, & Coppola, 2014). All these components are necessary for effective communication because all of them, help in determining how/who needs helps, and are necessary in recovering after a disaster. One of the key assumptions of effective communication is customer focus. This area deals with customer and customer service and to build to deliver information in a timely and accurate fashion (Haddow, et al, 2014). This area explains in order to have good communication, one needs to know their customer base and how to relay any information that could be vital to these people in the affected area of the emergency. This part shows that when you deliver info quickly and accurately and have great communication skills, more can get done and have and there can be less confusion for everyone. Also if they can relay the path of the storm or how strong it is in a timely manner, such as every day, people can be warned ahead of time of the danger that is coming to them. An example of this could be before a hurricane strikes Florida, there could be a news broadcast of where to seek help if you were hurt after the storm has passed, or where you can pick up supplies like water and canned food. When we communicate this type of information well, people can prepare for the worst and try to protect their

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