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Emotional Connection Case Study

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Let 's start on a personal level. I 'm going to ask you the following question. With whom you feel most emotionally connected in your life? With your parents? Girlfriend, boyfriend, husband, wife? Or maybe with your friends and colleagues? With this question, I want to show you that in most cases these people or things with which you feel most emotionally connected are actually the people and things that you spend the most of your time with. The reason for this emotional connection is not always due to this. It 's not necessarily to feel sympathy or any kind of emotions for people or objects just because they 're around you in a large part of your time. But it’s one of the factors that have a major impact on building a strong emotional connection. …show more content…

Emotionally connected The presence of an emotional connection with the customer is always beneficial. The reasons why clients choose one item over another, is due to a number of rational and emotional factors. The specifications of the product and its price are not always the main component. If you manage to win and hold the loyalty of your customers, be sure that even the cheapest price will not going to make them buy from your competitors. People are willing to pay more for a product of their favorite brand, even if they know that the quality and price are worse than those of other similar products on the market. Emotionally connected customer perceives your product differently and It 's also willing to sacrifice much more to own it. Most products from a specific category are so similar in features and design, that no matter what you choose all will do the same job. In these cases it 's very difficult to fight off the competition. The only thing that can help you is the strong emotional connection with the customer. For that very reason it is very important not to ignore your customer emotions as part of your marketing strategy. Making people love your business, will inevitably increase your sales. The only thing you need to do is to be different and allow your customers to fall in love with your brand as you 're in love with

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