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The Importance Of Ethical Issues In Social Media

1385 Words6 Pages

One of the biggest challenges in modern business relations is dictating the social media presence of employees. With technology continually advancing, and everyone and their mother having a Facebook page, it seems impossible to track and control what is being posted by those who work for you. The line between personal and company opinion can easily be blurred in the public eye. As the CEO of a large, highly visible privately-owned television company, my employees who often appear on television, are seen as extensions of my brand, and, consequently, so are their opinions. Recently, my company has been criticized by politicians and the public for the views that my employees have shared on their personal social media accounts relating to political matters, free speech, as well as protests and demonstrations. I think the most ethical solution to this problem is to require that employees don’t publish anything that pertains to both social opinion and company information on the same personal social media page. I will further examine this solution later, through Joseph L. Badaracco’s Four Frameworks for a Decision. First, I must consider the ethical issue at hand in this situation.
In his lecture, Badaracco calls these types of ethical problems right vs. right dilemmas, because while both options are legal, they require different ethical considerations. The ethical issue in this situation revolves around my company’s employees and their freedom of speech as it relates to their

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