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The Importance Of Ethics In Islamic Society

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Nooh (2009) describes that the foundation consists of Quran and Sunnah with ethics being a product of them. Muslims believe that the Quran is a book originating in the seventh century in Arabia and was revealed to the Prophet Muhammad by God. Sunnah on the other hand, consists of recordings of the Prophet. Both form the ethical basis for Muslims (Rice, 1999). From them, sharia emerged, which is described as the right way or “the law of the religion” (Quran, 45:18, Abdul Daryabadi) and refers to keeping the values and commandments promoted by Islam (Kamali, 2008).
Ethics can be defined as moral principles or values that decide on right or wrong, good or bad (Singh Sidhu, Sharma, Shiny, & Shivani, 2015). However, ethics are not the same as law, and minor ethical offences like lying cannot be persecuted, so the religious foundation and values of Islamic society play an important role (Bari & Abbas, 2011).

3 Reasons for Islamic Advertisement
3.1 The Meaning of Islamic Advertisement for Muslim Societies

From an Islamic perspective, everyone is held responsible for their own actions in the eyes of God (Quran, 6:164, Sahih International). It is believed that free will does not apply and human behavior should keep within the boundaries of Sharia (Rice, 1999).
The new generation does not always know what is Islamic and what is not, as it is constantly confronted with ethical dilemmas. Thus, an advertisement especially could leave them unsure of religious and cultural

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