Relationship Between Ethics And Profit

The word Ethics comes from Greek ‘ethos’ meaning person character, nature or disposition. Ethics are related with moral, providing the distinction of good and evil. It’s a philosophical area responsible for the investigation of the principles that motivate, distort, discipline or guide human behavior. About the essence of norms, values, prescriptions and exhortations present in any social reality. (Lethard and Mclaren, 2007) Robinson (2001) explains that there are many subdivisions on ethics as a philosophical study. Such as, metathetic, that is the theory of signification and reference of moral terms and propositions, and how their truth values can be determined, normative ethics, that covers practical means of determining moral actions,

Oftentimes individual link the fact that a profitable business with immorality. Profiting may not be a virtuous act, but it is not necessarily an addiction either. In addition, the criterion for defining "ethical profit" varies culturally. It’s totally possible the connection between ethics and profit.

Private companies in general are profit seekers. The reasons for this is the maintenance of the business and the satisfaction of the owners or shareholders, the executives and the general employees. It is a primordial premise for the economic sustainability of the business. Sometimes to maintain profit, those responsible for the company's strategy go beyond ethical limits.

Large companies generally provide public information about the intern ethics code adopted. For example, Coca-Cola ® makes available on its website the intern code of ethics, which cover the guidelines of ethical behavior inside the company, it covers a wide range of subjects, such as, integrity of the employees, business ethics, conflict of interest, government dealing and other issues. Here was given the example of a global company, but similar documents can be find in almost all companies websites. It’s an important issue to keep the good company image to the society and

The high requirement for the achievement of the goal, corrupt the sales strategy, making the employees use unethical ways to achieve their goals. Again, the company name was in the news and suffer a market repression for the wrong attitude. Often Banks as sued by non-transparent/non-authorized sales, and this happens all around the world. The central Bank of Brazil, releases bimonthly a press with the ranking of complains about bank services in the country. The second most listed reason of complaint is related to unethical sales. In the second semester of 2016, over two thousand customers complained about “Offer or provide information about products and services improperly”. The central bank also name the Banks with more complains in the period. This initiative force the institution of improve the quality on the services. The banks are without doubt one of the sectors of the economy with the greatest number of complains, and besides that, is the one with bigger profits year by year. The examples above display that one of the “strategies” for this profit is the practice of unclear Sales. Banks are undoubtedly essential for economy, this particularity open space for unethical