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Social Media Influence On Fandom

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According to the definition of Jenkins (2007), cited in the article of Bury (2016), fandom is: “everywhere and all the time, a central part of the everyday lives of consumers operating within a networked society” (Bury, 2016, p. 2). With this definition, it is clear that the members of a fandom can be all over the world and do not necessarily have a personal relationship with each other, but the interest is common for all of them participating in the consumption of a particular product.
Fandom can be related to many aspects of life, like a movie, a TV series, an artist, a sport, a writer, a politician or so on; it is not related to only one aspect of life. Moreover, a single person can have different interests and each of these can bring him or her into a different fandom. The place where the interest is located is not relevant because of the various opportunities given by the development of the Information and Communication Technologies (ICTs). The connection between various parts of the world are easier with the development of the Internet and the various social media that are related to it. There are various types of alternatives that bring in contact people in various continents.
The influence of ICTs is fundamental, and indeed the various practices of the fans are changing and adapting to these new modes of …show more content…

Nevertheless, Korean fans had a big role in making the Korean pop culture recognizable and known to the outside world. They even used the intervention and the acknowledgement of people considered experts of the pop sector: these people potentially have a great audience and this audience may be interested in the Korean Wave. Another mean that could give recognition to Hallyu are the various collaborations with more global and international artist, which have already a big fandom

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