A loyal customer not only associates itself with the company but also brings in other customers for the brand because they believe in it. Source: Primary Data • KFC and Dominos may have a good menu, variety, taste and even more nutrition, but, McDonalds on Cunningham road makes the customer feel more valued and therefore, they are more inclined to recommend the restaurant to a friend. • The above data helps to infer whether the customers are attitudinally loyal or behaviorally loyal. It also shows the tendency of a loyal customer to switch to another brand. • Ironically, when it comes to how valued the customer feels in the restaurant and the most important task of recommending to a friend, McDonalds takes the lead.
Marketing scholars and practitioners have been studying it to improve Customer Loyalty. Marketers increasingly encourage this. “Integrating these different dimensions of brand knowledge could improve the ability of researchers to model consumer responses and of marketers to focus their marketing program” (Keller, 2003, p.
For me, the growth of fast food does more benefit than harm to the economy and people’s life. Therefore, I’m going to analyze three main issues which are the development of technology in fast food industry, the convenience and reasonable price and the transformation of nowadays fast food chain to illustrate my point of view. With the rapid development of technology, the productivity of fast food industry becomes higher which makes the fast food business start to be passionate about science and technology and how they can revolutionize the kitchen. In the text, Schlosser states that “McDonald's Corporation has used Colorado Springs as a test site for other types of restaurant technology, for software and machines designed to cut labor costs
With such convenience in purchasing a cheap meal just down the road, fast food restaurants took part in changing how people live and eat. The food product designs of the menu items sold at chain restaurants are indubitably unhealthy. Deep-fried potatoes and burgers are high in calories, fat, and sodium. Customers who eat fast food persistently will gain weight and face long-term and immediate threats to their health, which can have heavy effects on their life. The number of chain restaurants built corresponds to the obesity epidemic that happens around the world, and curing obesity is a difficult task.
To contribute recommendations to KFC in order to improve the strength of the sales promotion strategy that is used by this fast food company to increase sales. 1.3 Research questions: The research procedure will focus on the premise of exploration inquiries that are one of various key inquiries. Research questions are generally the forbears of research objectives (Saunders et al., 2003). In this research the accompanying exploration inquiries are chosen to meet the prerequisites: 1) How can strategy be characterized and what are the nonspecific ways to deal with strategy? 2) What are the key aspects of branding in the fast food restaurant market?
Abstract This research was carried out for our business research method course concerning the determining factors impacting the customer loyalty: an empirical study on the fast food restaurants of Karachi, Pakistan. The purpose of this project is to know the customer loyalty of the fast food restaurants in Karachi, to find out the different choices of people favorite restaurants, to find out how loyalty is important to these restaurants and to know how much trustworthiness and perceived value is necessary for these restaurants. The theoretical framework included four key factors of customer loyalty which could affect these factors such as value, resistance to change, affect and trust. For research methodology, we had collected primary data
Literature Review: Fast food has come into our life since 1912 from America and ever since human beings was exposed to its negative health effects. Several studies in literature have tried to estimate the value of health for individuals under different conceptualizations. Most of the studies conducted regarding fast food in Bangladesh and overseas fail to notice that eating fast food is foreseeable at the present society; they just focus on fast food health complications and pay less attention on different attitudes among fast food consumers. Sing Pratima (2015) conducted a study on the differences in consumer beliefs and attitudes toward three fast food restaurants namely Domino’s, Pizza Hut and McDonalds and found that customer attitude toward each fast food restaurants differs in Gwalior region. In another study, Priyadharsini S. (2014) exposed that because of the trend of nuclear family, raise in income level, raise in employment level of women and advertising were the strategies which leads Indian consumers to get attracted towards fast food.
Apparently, many fast food restaurants looking to expand their ventures into the fast food industry tend to focus on customer, location, and price concepts while neglecting the influence of the side health concerns or addressing advantage of the fast food establishment. The research will explore what fast food establishments are and try to make it more clear for the public and in specific DMC students in the United Arab Emirates. Proposal for Research This proposal is a foundation for my upcoming research on fast food establishments. More importantly, the proposal highlights areas of concern that require attention including variables like the fast food, place, health, and the advantage as seen in the mind map. The research will use mixed method with some
It has been a household name not just here in Dumaguete City in terms of Fast Food Business Industries but worldwide. Since it’s an international company, Filipinos, Dumagueteños in particular love the taste of foreign origin; the vibe of trying something that people worldwide also patronizes gives so many points to McDonald’s. As for a Restaurant, we selected Sta. Teresa to be a basis also for our study, we navigated all famous restaurants here in Dumaguete and made research on how well they cater students since our target people for our study is selected CBA Silliman Students. Sta.
The objective of the study was to understand multinational restaurant consumer behavior in Pakistan and to draw the managerial and operational implication for international fast food restaurant. Different variables like comprised quality, cleanliness and comfort, ambience, presentation and healthiness, location and price, staff service and staff outlook were analyzed. The data were collected from 410 respondents and to analyze data multivariate analysis of variance was used. The findings of the study were that the age, gender, marital status, education, household size, income and occupation and price influence for restaurant selection and size of household, age and occupation were determinants of frequency of patronage. The major strength of the study was Multivariate analysis of variance was performed to understand consumer perceptions by demographics and other variables.