The Importance Of Fast Food Obesity In The Middle East

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Fast food advertising is also one of the causative factors for the unhealthy eating habits and the increase of the consumption of junk food that causes negative health effects as obesity and weight gain. As various studies in the Middle East assert, there is a correlation between the high rate of obesity among the Middle Eastern people, especially children and the exposure to fast food advertisements. According to Musaiger (2011), obesity reached a worrying level in all age groups in the Middle East and one of the factors determining obesity in the region is the huge marketing promotions of food high in fat (p.1). Although it’s well-known that obesity and overweight are worldwide and common health problems; however, in the Middle East region they have become prevalent, especially among children, which raises the importance of finding solutions to reduce their rates. A possible reason behind their occurrence is most likely due to the trend toward the consumption of fast foods and soft drinks. Based on his research about possible causes of obesity in the middle east, Musaiger (2011) found that the leading TV food ads, preferred by children between 5 to 12 years old in Bahrain were fast food with a percentage of 43%, chocolate and sweets (41%), and soft drinks with a 38%. While in Egypt he cited that TV ads were the main source of buying new sweets and chocolates by school children with a percentage of 65% (p.10). Moreover, according to Totu (2013) who examines the relationship

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