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The Importance Of Food Diversity In India

1091 Words5 Pages

Cultural diversity of India is clearly seen in its wide variety of cuisines. Globalisation has affected this aspect too. The entry of foreign players in food industry has made available even more options. People cherish eating outside food because of its taste, convenience, entertainment, celebration and to take a break from the monotonous and stressful life. An increase in disposable income causes an increase in demand for food services. The proportion of household expenditure on dining out has increased steadily from 19% in 2000 to over 30% in 2012 (NSSO). The propensity to eat out is positively correlated with rising discretionary incomes, women joining the work force and urbanisation. India’s food services sector has a huge growth potential owing to the accelerating urbanisation. Non casual dining restaurants (NCDR) or fast casual dining restaurants have gained tremendous market share in the last 10-15 years. Non-Casual dining restaurants (CDRs) market in organized fast food sector in India is also projected to grow at a CAGR of 27% in next 5 years. Quick Service Restaurants (QSRs) market in organized fast food sector in India is projected to grow at a CAGR of 20% by 2019-20. The objective of this paper is to find out how the food preferences of people impact the economic development and vice versa. CHAPTER - 2 LITERATURE REVIEW CHAPTER - 3 RESEARCH METHODOLOGY 3.1 Sample The research was primary in

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