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Globalization In The Automotive Industry

849 Words4 Pages

The automotive industry is one of the most important and strategic industries in the Malaysian manufacturing sector (Zadry, 2005; Amrina, 2009, Habidin & Yusof, 2012). Nowadays globalization cannot be overlooked in as many automotive industry around the world are competing aggressively to achieve customer satisfaction. Furthermore, since the first national car, the Proton Saga, rolled out of its plant in 1985, Malaysia has obtained much recognition regionally and internationally for its outstanding achievements in the automobile industry (Rosli, 2006). MAI is getting recognition from many countries around the world due to its affordable and strategic competition which has escalated the demand of better change and adoption of best practices through changes within the industry. …show more content…

Globalization and competitiveness are one of the most effective strategies to enhance the image and the brand of our local automotive manufacturers. In this millennium, globalization is important to MAI to stay relevant in this sector whether globally and locally. According to The International Trade and Industry (MITI) minister, Datuk Seri Mustapha Mohamed, Malaysian vehicle manufacturers need to price their cars more competitively and increase their quality in order to boost their sales overseas. He quoted “if the pricing is competitive and the quality is good, people will buy, The Star Online (July 2 2015). We cannot force people to buy our cars”, which he said at the Dewan

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