The Importance Of Graphic Design

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Design philosophy is the foundation of several prominent designers and artists. This believe in their philosophy has led them to continuously contribute to the field. The field of design is defined by the desire to create something amazing, an interest in a set of problem to be solved by design or using design as a form of communication. Joost Grootens, a critically acclaimed designer who has won numerous prizes for his design among which are the 'Goldene Letter ' and two Gold Medals in the Best Book Design from all over the World competition in Leipzig and in 2009 he was awarded the Netherlands ' most prestigious design award, the Rotterdam Design Prize ( He is undoubtedly one of the most important book designer in the world.

Grootens came from an architectural background, graduated from the Gerrit Rietvied Academy in Amsterdam in 1995, but was soon becoming dissatisfied with involving in public space and art projects. He felt the lack in challenges faced in this as there were no problems to solve and the outcome was just up to him. Grootens also pointed out that while an architect would probably only realise five buildings throughout their career, a graphic designer could produce many more books for various reasons. ( Grafik, Issue 183, March 2010). It is then he decided to move towards graphic design. Grootens’ development towards graphic design was self-taught. (Fully booked) Born in Breda

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