As Go Green is a natural phenomenon of today’s lifestyle for the betterment of self as well as environment for that purpose advertisers are concerning more on green advertising. Green Advertising is a marketing of a product that is presumed to be environmentally preferable to others and include many activities of companies which needed to spread information about the producer like product modification, changes in the production process, sustainable packaging of the product which must show its effect for the purpose of environment protection. Green advertising must be “ecological” “environmental” and “sustainable” for the last longing development as consumers are now more concentrated on the products which are eco friendly and safe for environment. Jacquelyn Ottman , one of the founding experts of the green marketing movement, proposes that, if a business’s green marketing strategy is to be effective and sustainable, environmental concerns should be vertically integrated into all aspects of marketing, from new product development to communications strategies .Green advertising develops and involve in prompting those products and services that satisfy
3.1.2 Green Innovation Green innovation is the exploitation, production, or assimilation of a service, production process, product, or management and system methods novel to the organization adopting or developing them (Kemp and Pearson 2008). Pollution, environmental risks, and other negative effects on resource use (including energy use) throughout its life cycle are significantly reduced by green innovation. Similarly, Wong (2013) suggest that the decreased environmental impact of firms is facilitated by green innovation, thereby enabling firms to integrate environmental benefits and meet eco-targets. Although the importance of green innovation has been discussed extensively (e.g., Zailani et al. 2014; Wong 2013), limited understanding on
4. Improved Corporate and Social Image Green Computing helps in improving the social image of the business by meeting the user requirements, thereby making the product more sustainable. Other benefits are: 1. Low consumption of energy from green computing techniques results into the lower emission of carbon dioxide and also results into the lower use of the fossil fuels. 2.
Green buildings have a very positive effect on the environment and on the economy when compared to regular non-environmental friendly buildings. Green buildings bring together a variety of practices, techniques and skills to reduce and ultimately eliminate the impact of buildings on the environment and human health. Green buildings often help sustain the environment through using renewable resources such as using sunlight through passive solar, active solar and photovoltaic equipment as well as using trees and plants through green roofs, rain gardens and reduction of rain water run off. Green buildings provide various benefits to the environment as well as to the economy. One major benefit of a
Third it saves up energy, recycling also saves energy and natural resources through conservation. Fourth, of course recycling also helps to sustain our environment for future generation. If we or all people conserve and recycle all possible materials in their household or community destruction or pollution in the environment can be avoided. Fifth, the last but not the least it reduces the amount of waste sent to landfills and combustion facilities. If we recycle the waste materials we can reduce the things that gets burn and can reduce, not only reduce but possible that we also
Business that uses these concepts of green marketing are both seeking to both protect and improve the environment (Ottman). This paper focuses on profit making businesses, although nonprofits can use green marketing. In Marcus Wagner’s work he talked about how it pays to go green. Through research of different markets the economy is important part of determining if it pays to go green. This is why the today’s economy is hard to change to green marketing (Wagner).
Sustainable Manufacturing can mean different to different industries but essentially it comprises the following elements: reducing waste generated from the manufacturing process, recycling, using low cost clean energy, converting waste streams to revenue streams and taking responsibility of the product throughout its lifecycle. It essentially means doing more with less. Six basic steps have been identified for achieving sustainable manufacturing: Eliminations of waste, optimal use of fossil fuels, reduce or eliminate pollution, recycle, recovering energy and lastly saving time and machinery to do a piece of work. Sustainability in manufacturing is being increasingly recognized as an important concern. To quantify environmental impact in manufacturing
• Can be reused and recycled easily, with zero wastage. • Reduces the carbon footprint and environmental impact. • Made from healthy materials sourced from renewable resources. To redesign a product packaging, we should go through some of the basic and important guidelines which would help in designing a completely sustainable packaging of a product. 1.
To counteract climate change we must reduce the amount of greenhouse gases that are being produced i.e. Climate Mitigation as well as acclimatising the shifts in temperatures i.e. Climate Adaptation. Green roofs can help us to respond proactively to both of these strategic agendas. One of the biggest advantages of green roofs is their thermal insulating properties.
Basically, green building is the use approaches that create building or environment that are environmentally responsible throughout a building’s life cycle from site selection to demolition or reuse according to Environmental Protection Agency (EPA). There are many ways to make building more to energy and water efficient. First stage in deciding the green building is its location. Before construct the building, location is the most important things of green building practice. Many factors need to consider in choosing the location such as saves money and resources by using existing infrastructure, protects air and water quality by reducing people to drive by make it easier to reach by walking or taking public transport.